ZWO Announces Expansion, Merges With Los Angeles Firm CPJ & CO
July 1, 2015
GREENVILLE, SC – ZWO has merged with Los Angeles advertising and public relations firm CPJ & Co and opened a West Coast office with new principal Cynthia Jenkins as its head. Jenkins leads the national public relations efforts for Slyde Handboards, Balboa Travel, apparel company Seven To Seven, skincare company MD Complete, shading technologies company J|Geiger, Unlimited Power, a manufacturer of portable solar power systems, and Badazoom, “the first comprehensive electronics search engine.”
“Increasingly we are serving more clients on the West Coast, particularly in the apparel, sports, and retail industries,” says ZWO CEO and founder Tina Zwolinski. “We are steadily building a team at ZWO West, including creative, content, and public relations assistance. Cynthia brings more than 20 years of experience in leading brand development, advertising, public relations, and targeted publishing to our clients and we could not be happier to have her with us and spearheading our efforts in Los Angeles — even if she does get to live at the beach.”
“The most refreshing part of having Cynthia as a principal with ZWO is the maturity of her vision and perspective on branding and advertising. We work in a “right now” industry, and that means assisting our brands in developing and growing month by month. But ZWO has always worked to gather great creative minds and that requires a depth and breadth of experience — and longevity — that is hard to find.”
Jenkins graduated from the University of Oregon with a BA in journalism and advertising; she has received Gold Effie awards for her work in marketing communication and Gold Telly’s for film, video, and commercial production.
ZWO is a branding & marketing firm that engages brands and consumers in remarkable ways. We work to transform our clients’ customers into communities of thoughtful, involved, passionate brand advocates. ZWO accomplishes this by implementing cause, community, customer experience, influencer, and word of mouth marketing — particularly using web, social media, and web 2.0 tools. The company’s expertise in strategic counsel, marketing direction, and brand development for local, state-wide, national, and international clients has allowed it to serve clients in diverse industries, including apparel, student housing, retail, sports, senior life, events, youth, and non-profit segments. For more information on ZWO visit http://www.betalkable.com or contact them at 864.509.1057.
