Entrepreneurial Secrets: Your own client advisory group
April 24, 2017
By Jerry Bellune
Do you know all your clients’ wants and needs?
A client advisory panel will tell you.
It will make you totally client-focused.
We do it in our VIP Club Master Mind sessions.
We constantly call on our clients at their work.
We call them to find out what’s new and newsy.
That gives us news for our Around Town column.
Here are some other easy-to-do secrets:
- Hire mystery shoppers to shop you.
Find out how good your customer service really is.
They can do it online, by phone and in person.
- Be a resource to your clients.
No matter what they need, find it for them.
It may have nothing to do with your business.
But find someone reliable who can take care of it.
I found someone to lay down a tile floor for a client.
The client felt good. So did the contractor.
- Shower clients with tender loving care.
Speak to them simply. Use their language.
Don’t use jargon they can’t understand.
- Bring a first class, five-star attitude.
Treat your clients and employees well.
They will treat clients they way you treat them.
I try to treat my people as if they were volunteers.
They are bright. They could go work elsewhere.
I don’t want them working for my competitors.
- Give ’em what they want, when they want it.
And give it to ’em the way they want it.
- Give back to your current clients.
Do you offer specials for first-time clients?
Offer something special for current clients, too.
- Always show your clients you care.
Why do many businesses lose clients?
Almost 70% leave due to attitudes of indifference.
Special offer for Success Strategies readers:
A free one-year Marketing Ad-Visor subscription.
This is a $49-a-year value with my compliments
Call Ashley or Rose for details at 803-359-7633.
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©2017 The Bellune Company, Inc
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
