Business Growth Workshop April 25 in Walterboro

Technical College of the Lowcountry, Colleton County Economic Development, and SCMEP Host Workshop to help Companies Expand into New Markets

WALTERBORO, SC – South Carolina’s leading economic development engines along with statewide private consulting groups will host a Business Growth Workshop in Walterboro on April 25.  The workshop is designed to help businesses increase profitability by expanding into new markets.  Market development opportunities presented will include new industries (such as aerospace, medical devices, nuclear energy, and transportation, etc.) as well as new geographic markets both domestic and abroad.
 
The workshop will include training sessions and an expert panel, and one-on-one breakout sessions will focus on more concentrated market development opportunities. Prior to the workshop, each participant will complete an online assessment of their business expansion prospects.  Gaining a preliminary understanding of the markets of the participating businesses, the workshop facilitators can offer specialized consulting insights specific to their markets.  Executives and upper level managers from manufacturing and distribution companies are encouraged to attend.
 
The workshop facilitators will include representatives from the South Carolina Manufacturing Extension Partnership (SCMEP), who will help participants with product marketing messages, design modifications, and international distribution channel development.  ECI Find New Markets will help participants with target customer identification and market research in both domestic and foreign markets.  The South Carolina Department of Commerce will update on the State’s international market opportunities.  The United States Department of Commerce will explain how it can help businesses connect with customers abroad through its global network of embassies and consulates in over 80 countries.  Strategic Marketing International (SMI) will present promotional strategies that include online marketing, direct marketing, and sales pitches to penetrate new markets and acquire new customers in new industries such as Aerospace and/or international markets.  The Southeastern Institute of Manufacturing and Technology (SiMT) will present virtual simulations and 3-D modeling technology to help new potential customers understand how the participants’ products work and the associated benefits.
 
The April 25th event will take place at the Technical College of the Lowcountry, Walterboro Campus.  The address is 1085 Thunderbolt Drive, Walterboro, SC  29488.  The cost is $25 per person and includes lunch.  The workshop begins sharply at 9:00 am.  To register for the event, call Teresa Kirby at 803-252-6976 Ext. 0 or visit our website events page.