Allegiant Air Launches Florida Edition of In-Flight Publication Sunseeker: Allegiant's Guide to the Best Places Under the Sun

January 7, 2009

COLUMBIA, SC & LAS VEGAS – January 7, 2009 – Low-cost airline, Allegiant Air, LLC, announces the launch of the Florida version of the carrier’s in-flight publication SUNSEEKER: Allegiant’s Guide to the Best Places Under the Sun and debuts the second issue of the West Coast edition on all Las Vegas and Phoenix bound flights.

Uniquely designed to directly target customers who are Sunshine State-bound, the newest edition will be launched based on the success of the West Coast version of the publication. The Florida edition will debut on planes March 1 and focus on the carrier’s four Florida destinations: Orlando-Sanford, Fla., Tampa Bay, Fla., the Southwest Florida Coast (Fort Meyers/Punta Gorda) and Fort Lauderdale.

As a travel company and a low-cost airline, we’ve consistently sought ways to do things differently and more cost-effectively, Maurice J. Gallagher, Jr. Chairman and CEO for Allegiant Travel Company, said. Our new SUNSEEKER publication is no exception. This publication will not only be an Allegiant
published product, but its format will offer our leisure-focused customers a great resource and value for their travel planning. It also provides our travel partners a unique and captive audience for their message.

As a company, Allegiant is focused on taking its customers on vacation to sunny, world-class leisure destinations like Florida, Las Vegas and Phoenix. Like the West Coast publication, the Florida guide will be portable, traveler-friendly and encourages passengers to take a copy with them to enjoy and use on their vacation.  Passengers onboard will enjoy editorial content which includes tips for all the best deals, highlights on the best places to visit and even a map of the destination to help guide them along the way.  In addition, Allegiant’s innovative in-flight sales program will be featured including food and beverage selections, souvenirs and show ticket offerings.

Both editions of SUNSEEKER will be unique in size at 5.575 x 11, contain light, fun and entertaining information specific to the world-class destination and will be published in-house by the Las Vegas-based airline. The second West Coast edition of SUNSEEKER has nearly doubled in size since its debut in September and features a six page cover as well as 40 pages of entertaining information specific to both Las Vegas and Phoenix.

Allegiant is proud to serve small cities across the U.S.  Tens of thousands of passengers board Allegiant’s flights each week and those same passengers
will come to rely on the SUNSEEKER guide for entertainment and information about their favorite destination.  All content is relevant to each destination and Allegiant’s unique customer demographic.

SUNSEEKER will not only be a valuable resource for its passengers, but for advertisers as well. It provides destination-focused content including hotels, shows, attractions and theme parks.  Advertisers will find SUNSEEKER is a new and unique way to reach a captive audience.  For advertising information or a media kit please contact SM Media Sales at 702-898-9239 or [email protected] or visit

About the Company

Las Vegas based Allegiant Travel Company (NASDAQ: ALGT), is focused on linking travelers in small cities to world-class leisure destinations such as Las Vegas, Phoenix, Fort Lauderdale, Fla., Orlando, Fla. and Tampa/St. Petersburg, Fla.  Through its subsidiary, Allegiant Air, the Company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel both on a stand-alone basis and bundled with hotel rooms, rental cars and other travel related services.