BI-LO’s Picky Produce Expert Works Overtime to Provide Customers with the Freshest Produce Variety
March 14, 2012
GREENVILLE, SC – March 14, 2012 – Whether you’re five or 75, eating the USDA-recommended daily amount of fruits and vegetables isn’t always easy. Consumers today are increasingly aware of nutrition and the importance of eating healthy, but struggle with how to incorporate fruits and vegetables into their hectic lifestyles. BI-LO’s picky produce expert Walter is working overtime to help customers make informed choices regarding healthy eating habits by providing the freshest fruits and vegetables around. Since 1961, Walter has been on the lookout to offer shoppers more ways to integrate fruits and vegetables into their daily routines. Searching for the best way to help customers shop and cook with their produce, Walter has recently become a supporter of the USDA-approved “MyPlate” initiative – a platform featuring a “new generation icon” that prompts consumers to build half their plates with fruits and vegetables.
Eating a diet rich in fruits and vegetables has been shown to possibly reduce the risk of heart disease, bone loss, certain types of cancers, obesity and diabetes. Walter recognizes the importance of eating one-to-two cups of fruits and vegetables each day, as MyPlate suggests. To help consumers get their necessary daily dose of produce, he offers customers the highest-quality produce at the lowest possible price. With Walter around, shopping at BI-LO is like stopping by your favorite country roadside stand, just with a larger assortment of produce and at a greater value.
“I’ve been selecting the best fruits and vegetables for my customers for a long time,” said Walter, BI-LO’s picky produce expert. “When you purchase produce that’s been approved by me, you’ll leave the store knowing it’s the best around. I guarantee it.”
Walter’s stamp of approval on all produce starts way before an item makes it to the shelf. Committed to selling only the freshest fruits and vegetables, Walter triple-inspects each piece first at the farm, then again at the warehouse and at every BI-LO store. Walter’s satisfaction guarantee means customers receive the most delicious, nutritious produce around, from locally-grown juicy summer peaches to vine-ripened tomatoes. BI-LO also goes one step further in helping shoppers feel confident about their purchases; should anyone be unsatisfied with what they bought for any reason, they can return it to BI-LO for double their money back.
Inspired to help shoppers get the most out of their produce purchases by reducing food waste, Walter has compiled a list of tips and cooking suggestions that make shopping for and eating fruits and vegetables even easier:
- When having to cut an onion, Walter suggests freezing it first to keep from crying
- Walter says to store potatoes in a bowl in a cabinet, and they’ll last longer
- “Fill up on fresh fruit when the days get long to keep goin’,” says Walter
- Walter recommends turning tomatoes stem-side down when storing them, and they’ll last a long time
Shoppers can look for Walter’s produce tips and more at their local BI-LO store. To learn more about Walter’s story, visit www.bi-lo.com/fruits-vegetables/walter-approved/.
About BI-LO
Headquartered in Mauldin, S.C., BI-LO operates 206 supermarkets in North Carolina, South Carolina, Georgia and Tennessee, employing approximately 16,995 people. Founded in 1961, the company provides shoppers substantial savings without sacrificing quality or freshness through its BI-LO BONUSCARD® and other exclusive programs. A committed corporate citizen, BI-LO has donated more than $58 million through its BI-LO Charities efforts to organizations across the company’s footprint since 1983. For more information, visit www.bi-lo.com.
