Blackbaud makes a strategic investment in UBIQ Education

Blackbaud (NASDAQ: BLKB), the leading provider of software for powering social impact, announced a strategic investment in UBIQ Education, innovators in school websites through the introduction of AMAIS, the first digital experience ecosystem (DXE) for schools.

The £4 million ($5 million) investment in UBIQ demonstrates Blackbaud’s commitment to supporting K-12 private schools in being able to effectively seek, identify and cultivate the right families for their community—supporting all aspects of their online admissions, fundraising, recruitment, and inclusion initiatives.

The focus of the investment will be on delivering a native integration, extending Blackbaud’s Total School Solution to include UBIQ’s AMAIS platform, giving Blackbaud customers direct access to a cutting-edge suite of marketing and admissions tools with seamless data integration across the platform. This investment gives Blackbaud customers the ability to leverage UBIQ’s immensely powerful first-party AI and ML data platform and strategically positions UBIQ as Blackbaud’s premier partner in the delivery of website solutions.

Blackbaud will continue to deliver its own solution, Blackbaud School Website System, as an integrated product within its education portfolio. By partnering with UBIQ to deliver an integration with Blackbaud’s products, Blackbaud is offering schools an upgrade option that provides enhanced digital marketing capabilities, without losing out on the power of a connected system enabled through Blackbaud’s Total School Solution.

UBIQ was founded in 2021 with the objective of completely transforming every aspect of how a school website could be created, curated and managed. The company’s over-arching mission is to democratize data for the marketing, admissions and advancement departments while facilitating data-driven decisions that yield better outcomes.