Blackbaud to Celebrate Fundraising at AFP Conference
April 8, 2010
Company serves as full conference sponsor, presents educational sessions, and demonstrates new solutions
CHARLESTON, SC – April 11th – 14th, 2010 – Blackbaud, Inc. (Nasdaq: BLKB) will once again be the full conference sponsor of the 47th Association of Fundraising Professionals (AFP) International Conference on Fundraising on April 11 to 14 in Baltimore, Maryland, with a focus on Honoring Our Past… Inspiring Our Future.
We are honored to be a part of this celebration of fundraising and congratulate AFP on 50 years of excellence in empowering fundraisers through professional development, said Marc Chardon, Blackbaud’s chief executive officer. We are pleased to be a longstanding partner of AFP and know that this year’s Conference will provide unparalleled learning opportunities for fundraising strategies of the future.
Blackbaud leads the 50th anniversary celebration with:
• Educational sessions led by Blackbaud nonprofit experts:
Everything You Need to Know About Measuring Online Results but Were Afraid to Ask
Steve MacLaughlin, Blackbaud’s director of Internet solutions
Monday, April 12, 1:15 – 2:30 p.m.; Ballroom 4
What to count? How to count it? And how are other nonprofits doing? There are almost as many metrics for measuring online success as there are questions about the subject. This session will cover web, email, social media and multi-channel metrics and explain the whats, hows, and whys for measuring them successfully. The audience will understand the facts and fiction about online metrics, learn the right and wrong things to measure, and how to get more out of their metrics than ever before.
Emergent Philanthropists: America’s Evolving Ethnic Donor Groups
Katherine Swank, Consultant, Target Analytics, a Blackbaud Company
Monday, April 12, 1:15 – 2:30 p.m.; Room 315
Ethnic groups have their own societal and philanthropic objectives and they are not always comparable to those of our traditional donors. Philanthropy means more than giving money. African-Americans, Asian-Americans and Hispanic-Heritage-Americans are ready to take their place as major contributors in society, but many organizations do not yet know how to effectively engage their interest.
The State of European Fundraising and What the U.S. Can Learn from It
Andrew Mosawi, Blackbaud’s vice president of international business development
Tuesday, April 13, 3 – 4:15 p.m.; Rooms 318-320
Fundraising trends emerging throughout Europe are affecting what is happening to philanthropy around the rest of theworld, especially in the United States. SONI (State of the Nonprofit Industry) is the leading market research survey of several thousand fundraising organizations across multiple countries in Europe. The survey focuses on issues critical to today’s nonprofits, including data collected on operational issues, technology, accountability and fundraising. In this session, Andrew will take a deep dive into one of the most comprehensive surveys on cross-border philanthropy and share stories on what these trends mean to nonprofits around the world and how to take these research findings to enhance prospecting, donor profiling, and ultimately, securing gifts.
• Live technology demonstrations, featuring some of Blackbaud’s newest offerings, including:
o The Raiser’s Edge i™: a new solution which provides a simple, fast, hosted, and affordable way to track all the details associated with building donor relationships with some of the industry’s most powerful online marketing functionality including online donation and registration, email communications and targeted fundraising campaigns to help nonprofits acquire, engage, and cultivate donors both online and offline.
o Blackbaud NetCommunity Spark™: powered by The Raiser’s Edge®, it combines some of the industry’s most powerful email communication tools with fundraising, events, and transactions online to making a nonprofit website a powerful component of an overall marketing effort.
o eTapestry®, a Blackbaud solution, will be featuring Benchmark Reporting at its booth, which provides detailed, ongoing analysis of how an organization compares to its peers. eTapestry will also be the co-sponsor of the Internet Café.
o Blackbaud Learn™: a subscription-based training program that provides ongoing skill development and job knowledge training to nonprofits. With new classes every month, a role-based curriculum, and exclusive sessions on strategy and best practices, training is more accessible to nonprofit organizations.
o ResearchPoint™ with Prospect Quick Search: the latest version of the prospect research management solution that includes the ability to search for cold prospects even when only partial name and address information is available.
• Book signings with Blackbaud’s Steve MacLaughlin and independent consultant Bill Connors, CFRE:
o Tuesday April 13, 11:30 a.m. – 12:30 p.m.—Book signing with Steve MacLaughlin, Blackbaud’s director of Internet solutions and co-author of Internet Management for Nonprofits. Part of The AFP Fund Development Series, this new book featuring 27 expert authors offers practical, easy-to-follow tips on the ROI of social media, managing your organization using online tools, improving board leadership through online technology, staying on top of developing technology, understanding hits, clicks, and errors, the key to social networking success, and fundraising internationally.
o April 12, 4:15 p.m.—Book signing with independent consultant and trainer Bill Connors, CFRE, author of Fundraising with The Raiser’s Edge: A Non-Technical Guide. The first-ever guide to The Raiser’s Edge® database for the fundraising professional, this book educates nonprofits about what The Raiser’s Edge can do for them and will also help fundraisers work more effectively with data entry and output staff. Bill will also be speaking on April 14 at 10 am in Ballroom 4.
• Registration for Visa Giving Gateway at the Blackbaud booth—Blackbaud has partnered with Visa Inc. to build Visa Giving Gateway, a web portal that enables nearly one million IRS-qualified 501(c)(3) charities to accept digital currency. Demonstrations will be available at the Visa booth and nonprofits can complete their direct deposit registration at the Blackbaud booth.
• Scholarship giveaways to the 2011 AFP Conference in Chicago—Blackbaud will be hosting a giveaway contest at its booth where attendees have a chance to enter a raffle drawing for a chance to win one of five scholarships to the 2011 AFP Conference in Chicago.
For more information on Blackbaud at the AFP conference, and to see the recorded sessions following the event, visit www.blackbaud.com/afp.
Blackbaud Releases The Raiser’s Edge i to Provide Nonprofits
with One Hosted Solution for Fundraising and Online Marketing
World’s most widely-used fundraising solution available in new package
with email marketing, online fundraising and application hosting
Charleston, S.C. (April 8, 2010) – Blackbaud, Inc. (Nasdaq: BLKB) today announced the availability of The Raiser’s Edge i™, a hosted, unified fundraising management and online marketing solution.
More than 13,000 nonprofits around the world already use The Raiser’s Edge for donor management, said Allison Van Diest, Blackbaud’s Internet solutions market manager. This new offering will provide everything a nonprofit needs for complete fundraising and online marketing.
The Raiser’s Edge i provides a simple, fast, hosted, and affordable solution to track all the details associated with building donor relationships with powerful online marketing functionality including online donation and registration, email communications, and targeted fundraising campaigns to help nonprofits acquire, engage, and cultivate donors.
Nonprofits can easily create targeted campaigns, manage their eNewsletters, and create HTML emails with The Raiser’s Edge i‘s sophisticated email marketing tools. With the solution’s online fundraising capabilities, nonprofits can send appeals; create dynamic donation forms; track and record online and offline giving in one system; and access giving history and donor profiles. In addition, users have access to fundraising and marketing results through a customizable dashboard and powerful reporting tools.
The Raiser’s Edge i enables organizations to better communicate with their supporters and to make better decisions through powerful segmentation, analysis, and reporting features.
The Raiser’s Edge i also helps nonprofits:
• Strengthen relationships and facilitate communication with donors and prospects across channels—with access to extensive biographical and demographic information for any individual or organization.
• Fully process and store any type of gift—making it easy to record detailed information for all types of gifts and pledges for both online and offline transactions.
• Make well-informed decisions with data from easy-to-access reports—with instant access to more than 200 flexible, pre-formatted reports, and configurable dashboards to receive up-to-the minute analysis of fundraising performance of their online and offline marketing and fundraising activities.
And, with integrated payment processing and Blackbaud Application Hosting, nonprofits can focus on their mission instead of keeping their technology up and running.
