Chernoff Newman Dominates 2011 Addys with 19 Awards
March 4, 2011
CHARLESTON, SC – March 4, 2011 – Chernoff Newmandominated the 2011 Addy Awards presented by the American AdvertisingAssociation of the Midlands, winning a total of 19 awards, including “Best ofInteractive” and “Best of Print.” A montage of the agency’s winning work can beseen at http://www.youtube.com/chernoffnewman.
The agency was award “Best of Interactive” forthe second consecutive year. This year’s award is for Riverbanks’ comPOOstwebsite (http://www.compoost.org). Chernoff Newman wonthree of the four awards given for interactive media. In addition to thecomPOOst site, the agency won Silver Addys for websites created for ThreatManagement Group (http://threatgroup.com) and Rioux Properties (http://visitwmc.com/).The agency’s mixed media campaign for the American Cancer Society Paws for theCause (http://pawsforthecausecolumbia.org/) alsoincluded interactive elements.
“We’re honored to be recognized by our peers, butwhat we are most proud of is the results we produce for our clients,” saidHeather Price, creative director at Chernoff Newman. “This work shows abroad range of what we can provide to our clients, from traditional print andtelevision advertising to trade shows, video presentations and interactivemedia. We’re also very excited about a new interactive project we’ll beunveiling soon.”
Chernoff Newman was awarded “Best of Print” forRiverbanks’ “#1 Attraction” campaign. The agency earned five Gold Addysfor work on behalf of DP&L, Force Protection, Riverbanks Zoo & Gardenand Threat Management Group.
The agency received an additional 12 Silver Addysfor work on behalf of American Cancer Society, DP&L, Rioux Properties,Force Protection, Greenwood Genetic Center, IT-ology, Palmetto Health,Riverbanks Zoo & Garden and Threat Management Group.
A complete list of the agency’s awards, includingcategories, title and client can be found below.
About Chernoff Newman
Chernoff Newman is a team of professionals who have a passion for the communications business. We work to solve problems and ultimately influence consumer behavior. Together, our offices in Columbia and Charleston, SC and Orlando, FL are a hub of activity, producing results for our clients through traditional and nontraditional advertising, interactive experiences, public relations and marketing communications. For more information, visit http://www.youtube.com/chernoffnewman.
About AAF of the Midlands
AAF of the Midlands (formerly the Columbia Ad Club) is a member of the American Advertising Federation, headquartered in Washington, DC. AAF of the Midlands is also a member of the Third District of the AAF which represents South Carolina, North Carolina and Virginia. For more information, visit www.aafmidlands.com.
Chernoff Newman 2011 Addy Awards – American Advertising Association of the Midlands
Best of Interactive
- comPOOst website for Riverbanks Zoo & Garden
Best of Print
- #1 Attraction for Riverbanks Zoo& Garden
Gold Addys
- Trade Show Exhibit, TMG Tradeshow Booth, Threat Management Group
- Video Sales Presentation, Ocelot Video, Force Protection
- Annual Report (color), Force Protection
- Local Television Campaign, Tomorrow Starts Today, DP&L
- Advertising for the Arts (campaign), #1 Attraction, Riverbanks Zoo & Garden
Silver Addys
- Video Sales Presentation, Force Protection Touch Screen, Force Protection
- Video Sales Presentation, Karrus Touchscreen, Force Protection
- Vehicle Graphic Advertising, Gene Machine, Greenwood Genetic Center
- Consumer/Trade Publication, Caution Ad, Threat Management Group
- Newspaper Campaign (color), Tomorrow Starts Today print, DP&L
- Website, (B-to-B HTML, Services), TMG, Threat Management Group
- Website, (Consumer HTML, Outlets), Molly Creek, Rioux Properties
- Mixed-Media (Local Consumer), Women Prefer Palmetto Heath, Palmetto Health
- Arts (Interactive), comPOOst website, Riverbanks Zoo & Garden
- Public Service (Mixed Media Campaign), Paws for the Cause, American Cancer Society
- Logo, IT-ology logo, Consortium for Enterprise System Management
- Logo, comPOOst logo, Riverbanks Zoo & Garden
