Chernoff Newman wins district Gold ADDY and local Best of Social at AAF Awards ceremony

Chernoff Newman, a long-standing and leading integrated communications agency based in the Southeast, received several accolades including a Gold ADDY for American Advertising Federation (AAF) District 3 and “Best of Social” at the 2024 AAF Midlands American Advertising Awards ceremony. AAF’s American Advertising Awards is the advertising industry’s largest and most representative competition that recognizes excellence in the field.

Chernoff Newman partnered with South Carolina Department of Alcohol and Other Drug Abuse Services (DAODAS) to deliver the award-winning “Hidden Dangers” campaign, which is designed to combat the rise of fake pills and Fentanyl.

“At Chernoff Newman we are guided by work that matters. I am proud to lead such a talented group of individuals who strive to deliver work that makes an impact for our clients and our communities,” said Chernoff Newman CEO, Carrie McCament. “I am thrilled to see what’s ahead as we continue to create meaningful and award-winning campaigns and activations.”

The agency’s “Hidden Dangers” campaign took home a Gold ADDY in the “Online/Interactive – Social Media Campaign” category at the AAF district level for District 3, which represents AAF chapters across North Carolina, South Carolina and Virginia.

Chernoff Newman received the following awards at the 2024 AAF Midlands Awards ceremony:

• Best of Social for “Hidden Dangers” for DAODAS: Social Campaign
• Gold ADDY for “Hidden Dangers” for DAODAS: Social Campaign
• Silver ADDY for “Hidden Dangers” for DAODAS: Regional/National TV Campaign

Work submitted by Chernoff Newman production partners and clients also won in a number of different categories at the AAF Midlands Awards ceremony, including:

• Special Judges’ Award for “S.C. Department of Agriculture Farm to Table Farmer Videos” for production partner Dust of the Ground
• Special Judges’ Award for “Lottery 101 VFX Breakdown” for production partner AbleVFX
• Gold ADDY for “S.C. Department of Agriculture Farm to Table Farmer Videos” for production partner Dust of the
• Ground in Branded Content & Entertainment for Online Film, Video & Sound
• Silver ADDY for “Better U :60 Brand” for client S.C. Education Lottery in Regional/National TV Single Spot
• Silver ADDY for “Better U TV Campaign” for client S.C. Education Lottery in Regional/National TV Campaign
• Gold ADDY for “Lottery 101 VFX Breakdown” for production partner AbleVFX in Animation, Special Effects or Motion Graphics
• Gold ADDY for “Hidden Dangers Campaign” for production partner AbleVFX in Animation, Special Effects or Motion Graphics
• Gold ADDY for “Lottery 101” for production partner Dust of the Ground in Cinematography

For more information about Chernoff Newman’s award-winning work, visit chernoffnewman.com.

About Chernoff Newman

Chernoff Newman is a fully integrated marketing communications firm with deep category experience in agriculture, food and beverage, education and workforce development, energy, economic development, financial/insurance, healthcare and infrastructure. In-house disciplines include advertising, marketing, branding, research, public relations and crisis management. Offices are in Columbia and Charleston, S.C.; Charlotte, N.C.; Orlando, Fla.; and Washington, D.C. We design communications that are impactful, thought-provoking and influential. We marry ingenuity with business know-how to influence beliefs and behaviors, opinion and outcomes, and to quell contention. Learn more at chernoffnewman.com.