Growing Roots: The Evolution of Verdin’s Farm and Garden – Part 2

Cover photo: Three generations of Verdins – L to R Daniel Verdin holding Calhoun, Bowt Verdin, Whitson Verdin and Danny Verdin holding Jake.

In the early 1990s, Danny and Kim Verdin embarked on a journey into agriculture, establishing Verdin’s Farm and Garden in Laurens, South Carolina. From humble beginnings as a weekend market in Woodruff, their business blossomed into a thriving agricultural and gardening center. With the support of the community, the Verdins overcame initial challenges and laid the foundation for their future success.

As we delve into Part Two of their story, we learn how Verdin’s Farm and Garden continued to grow, innovate, and nurture their business and community connections in Laurens County.

 

Verdin’s Farm and Garden strives to maintain the traditional feel of an old-time feed store. They value the personal connection with customers, many of whom have fond memories of generations frequenting the store. Identifying and meeting emerging trends is crucial to their success, ensuring they remain a relevant and trusted resource for their customers. Memorable customer stories include the famous 100-year-old pot belly stove, now enjoyed by a second generation of kids. The Verdins’ commitment goes beyond the store, with personal visits to customers’ farms, fostering a sense of teamwork and shared success.

Product and Services: A Diverse Range and Niche Offerings

Verdin’s Farm and Garden offers a diverse range of products and services, including general farm supplies, animal health products, lawn and garden supplies, feed, seed, fertilizer, pet supplies, and sportsman’s products. The business stands out by dealing with niche manufacturers and collaborating with small, independent farm suppliers to develop unique products.

Popular items include top-quality hay supplied to customers in six counties and a flourishing pecan business that spans three states. Noteworthy is the expansion of their pet food selection from 2-3 lines to over 30, meeting the varied needs of their customers. One of the most unusual offerings is the bulk mulch business, initiated by Whitson in 2019. This bulk delivery service for mulch and soil products has gained popularity among landscapers, contractors, and individual homeowners.

Their poultry selection is noteworthy, boasting more varieties than most stores. With over 15 varieties available, including good egg laying pullets, meat birds, and bantams prized for their unique colors, they cater to a diverse range of preferences. Additionally, they offer ducks, geese, guineas, and quail, with the majority of their sales consisting of various egg layers. They also have rabbits available around Easter.

Challenges and Successes: A Family Business with Resilience

Running a true Mom and Pop business for over three decades comes with its challenges. Operating with minimal employees, sourcing agricultural products in varying weather conditions, and adapting to changing dynamics in the marketplace have been part of the journey.

However, the successes and milestones are numerous. The business not only sustained itself but also witnessed the growth of the Verdin family. Raising their four children in the store, sending them off to college, and witnessing the return of two of them (Daniel and Whitson) to join the family business are among the cherished milestones.

 

Kim Verdin in the early years of growing the horticulture portion of the business

Kim Verdin played a pivotal role in introducing horticulture products to the store and over the years, the demand and desire for more plants and garden items resulted in the establishment of Verdin’s Too, a mostly open air market featuring trees, shrubs, plants and garden accessories.

With the addition of Whitson to the business and the establishment of Verdins Too, the Farm and Garden store expanded to accommodate the next generation. Whitson has taken on the managerial responsibilities, overseeing staffing, inventory control, marketing, and customer service. The family’s commitment to Laurens County is evident, with each member contributing to the business and the community in their unique ways. Daniel works in the store and also owns and operates the Front Porch Churn, a traveling ice cream business that happily serves ice cream at festivals, fairs, birthday parties, weddings and corporate events.

“Working in our store isn’t just about transactions; it’s about building relationships. I thrive on the weekly conversations with familiar faces and the excitement of meeting new ones.” said Whitson.  “Whether it’s finding the perfect product or going the extra mile to procure it, nothing beats the satisfaction of meeting our customers’ needs.”

Adapting to Change and Embracing Innovation: Moving Forward for the Future

Verdin’s Farm and Garden, while preserving its traditional charm, has recently introduced a state-of-the-art integrated point-of-sale system. This initiative, led by Whitson to streamline inventory management, marks a significant step towards modernization.

“Having the freedom to innovate and adapt in our business is incredibly fulfilling. I’m grateful for the support of my parents and relish the opportunity to bring fresh ideas and products to our shelves. Plus, connecting with farmers and outdoorsmen not only enriches my knowledge but adds joy to my work, reflecting my passion for the outdoors.”

Community Involvement: Sowing Seeds of Support

Verdin’s Farm and Garden actively contributes to the local community by sponsoring Dixie League, Little League, Yball teams, and supporting various conservation organizations such as Duck Unlimited, FFA, and 4H Clubs.

The Verdins have made a lasting impact on the community through their involvement in the community demonstrating their commitment to the well-being and development of Laurens County.

Future Plans: Sowing Seeds for Generations to Come

Looking ahead, Verdin’s Farm and Garden envisions a future that involves developing corollary farm-based businesses for the next generation. The plan includes expanding commercial fruit and vegetable production on their farm and increasing pecan orchard production at Verdin Farms outside of Laurens.

As the fourth generation of the Verdin family comes of age, the prospect of their involvement in cattle and sheep farming becomes a possibility. With eight grandchildren in the family, the farm-based traditions and values may continue to flourish.

Personal Connection: A Spiritual Connection to Agriculture

For the Verdins, their involvement in the farming, gardening, and agricultural industry is not just a business but a vocation. It keeps them mindful of God’s hand in their provisions, echoing the Lord’s teachings on being thankful for daily bread and acknowledging dependence on a higher power for every need.

At Verdin’s Farm and Garden, agriculture isn’t just business; it’s a spiritual connection to the essence of life itself,” said Danny Verdin. “Every seed planted, every harvest reaped, is a testament to God’s grace. Our journey is about honoring tradition, fostering community, and upholding family values.”

In conclusion, Verdin’s Farm and Garden stands as a beacon of tradition, family values and community support. The journey from a small roadside market in Woodruff to a multi-faceted agricultural and gardening center reflects the resilience, adaptability, and enduring spirit of the Verdin family.

As they continue to sow seeds for the future, Verdin’s Farm and Garden remains a cherished landmark in Laurens, South Carolina.

Click on the images below to get a glimpse into Verdin’s Farm and Garden and then go visit in person!