Innovative Marketing – Wizardry in Marketing
May 18, 2014
By Jerry Bellune
Wizardry in marketing
Last week we advised you to decide if you aim to
• Build a valuable brand.
That’s what Coke, Ford and Geico aim to do.
• Generate leads to convert to Ideal Clients.
That takes tactics to capture contact information.
• Promote response that produces sales.
That takes incredible offers and guarantees.
Our objectives must be clear.
Roy Williams, the Wizard of Ads, advises us to:
• Think strategically about the image we project.
• Think analytically about the brand we build.
In the mirror we see the person we believe we are.
We see others for what we believe them to be.
None of us see the same person.
We see ourselves differently than prospects do.
We judge ourselves by our intentions.
Our Ideal Clients judge us by our actions.
Attraction happens when one vital thing happens.
They look at us and sees a reflection of themselves.
They are attracted if we stand for what they believe in.
We are attracted by ads confirming our beliefs.
Psychologists call this “confirmation bias.”
Challenge core beliefs and people will avoid you.
Agree with their beliefs and they will like you.
It’s how we make friends and choose spouses.
It’s how we pick churches and make buying decisions.
Not everyone embraces the same values.
This is why we choose who wins our patronage.
No marketing, message or media appeals to everyone.
Conservatives and liberals watch different TV shows.
Conservatives like Fox and the Wall Street Journal.
Liberals like CNN and the New York Times.
We must remember the importance of those beliefs.
It will help us attract the Ideal Prospects we want.
Recommended reading
“Dominate Your Market” shows you how to do this.
It is a blueprint for attracting Ideal Prospects.
It shows how to convert them to Ideal Clients.
Its strategies are in print and on audio CDs.
Half price for MidlandsBiz.com readers.
Email me for a copy at [email protected]
Next: What are you Ideal Prospects’ beliefs?
© 2014 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
