Business Development Manager

May 31, 2022


Founded in 1966, Carolina Handling employs more than 660 associates at its Charlotte, NC headquarters, offices in Atlanta, GA, Birmingham, AL, Greensboro, NC, Raleigh, NC and Greenville, SC, and its Equipment Distribution Center in Piedmont, SC.

One of the Southeast’s leading material handling solution providers, Carolina Handling is the exclusive Raymond Solutions and Support Center in the Southeast for North Carolina, South Carolina, Georgia, Alabama and Florida’s Central time zone territory. The company provides automation and optimization services and virtual reality-based training, along with parts, racking, storage, conveyors, lighting and dock and door equipment. Its proprietary iWAREHOUSE optimization system allows real-time monitoring of fleets and warehouses.


The primary responsibilities of this position are to work closely within assigned geography or accounts with Regional Sales and Service personnel in establishing new Carolina Handling customers. This position is responsible for managing all activities of the assigned accounts. Objectives are to achieve maximum unit sales volume, market penetration, profit return and customer loyalty from the selected and/or targeted accounts. Develop marketing programs, as required to meet demands or competition of the “market place”. Identify additional potential customers and target them for business and sales. Work closely with customers to promote sales and service of Raymond parts and trucks to major users. This position requires an individual whose customer service skills assist us in achieving our motto “Exceeding Customer Expectations.”


1. The achievement of sales of Raymond products to the assigned customers, and other non-Raymond customers and implement programs to meet these goals.
2. Forecast and direct achievement of expense and profit objectives for the assigned sales goals in both short range and long range planning.
3. Develop, implement, and administer Business Plans and functional reporting systems/procedures for continual measurement of performance against objectives.
4. Analyze market potential and trends, determine areas where Raymond product sales are weak and initiate action to improve market penetration of non-Raymond/Carolina Handling users.
5. Direct the development and implementation of strategies, guidelines and marketing aids to increase the effectiveness of Carolina Handling personnel in selling to the assigned market.
6. Communicate to Management regarding all pertinent activities of assigned accounts to keep them abreast of all phases of account activities.
7. Responsible to lead programs and plans within the assigned accounts.
8. Responsible to manage lease, usage, and rental expirations within the assigned account base.
9. Administer overall process of a customer’s needs in terms of specifications.
10. Provide creative business solutions to customer needs.
11. Responsible for every phase of marketing Raymond product and Carolina Handling, from simple product questions to pricing/product strategies.
12. Promote the Company with present and potential customers through active marketing of programs and features such as: 1) Scheduled and Comprehensive Fixed Price maintenance contracts; 2) rental equipment; 3) rebuilt equipment; 4) truck and component rebuilding (shop work); 5) equipment specials and promotions; 6) Warehouse Solutions products.
13. Work closely with respective Manager (Director of Sales or RSM) on account planning and pricing decisions.


1. Minimum of three (3) years’ selling experience in similar industries with demonstrated expertise in acquiring new business
2. General understanding of Financial Merchandising
3. A demonstrated understanding of a customer’s key business drivers
4. Must be able to establish and maintain customer confidence.
5. Provide exceptional customer service
6. Travel may be required
7. Demonstrate persistence and overcomes obstacles.
8. Highly motivated to achieve challenging goals.
9. Organizational, planning and prioritizing skills
10. Excellent computer skills and efficient in Microsoft office products
11. Excellent communication and presentation skills

To apply, contact Madison Templeton, Toll Free: 800-688-8802, [email protected].