Media Scholars Program Offers College Students the Opportunity to Experience Public Policy Advertising Industry
March 8, 2010
COLUMBIA, SC – March 8, 2010 – Root Loud, a full-service, interactive, strategic communications firm, announced today that it will sponsor the Washington Media Scholars Foundation’s newest outreach initiative – the Media Scholars Program.
The Media Scholars Program provides college students with a unique opportunity to gain first-hand experience in the public policy advertising industry. Participating students will develop a strategic media plan for a fictional, Public Policy campaign and will compete to earn a spot in the 2010 inaugural class of Washington Media Scholars. Selected students will also receive a trip to Washington, D.C. to compete for a chance to win the National Excellence in Media Award and scholarship money for themselves and their schools.
“We are proud to sponsor and be involved with the Media Scholars Program,” Mitch Smith, CEO of Root Loud, said. “This program will not only benefit the students that participate, but our industry as well. The Media Scholars Program is a commitment to our industry and its future. This competition will showcase the best and brightest that our nation’s colleges have to offer, and Root Loud is excited to be a part of it.”
In addition to participating in a sponsorship role, Root Loud will also be developing the Program’s Web site. The Web site will include a variety of educational material and social networking features, which will give participating students, educators and donors the ability to interact with the program and the foundation.
Root Loud is one of many participating sponsors of the Program, others include National Media, Inc., Time Warner Cable, American Association of Advertising Agencies (AAAA), Gannett Broadcasting, Hearst Television, Inc., CNN and many more.
About Washington Media Scholars Foundation
The Washington Media Scholars Foundation (WMSF) is a non-partisan 501(c)3 foundation committed to advancing opportunities for undergraduate college students interested in public policy media strategy, research and management.
About Root Loud
Root Loud is a full-service, interactive, strategic communications firm, located in Columbia, S.C., that knows how to operate in today’s new media. For fifteen years, Root Loud has architected new communication solutions and moved beyond the conventional agency boundaries, without losing touch with the important mainstays such as print and video. The world of message delivery changes consistently, and Root Loud enables its clients to ride this wave of change. http://www.rootloud.com/
