MiLaysia Fulwiley signs with the Curry Brand

March 17, 2024

Under Armour announced that it has signed University of South Carolina  (USC) guard MiLaysia Fulwiley to a multi-year NIL (name, image, and likeness) partnership with Curry Brand. As the first collegiate athlete to sign with Curry Brand at an Under Armour school, Fulwiley will wear Curry Brand footwear on the court throughout the remainder of her college career at USC. Off the court, she will be a brand ambassador, expanding the Curry Brand’s reach and commitment to change the game for good across the collegiate and women’s basketball landscape.

Before coming to this partnership, Curry Brand was a part of Fulwiley’s life and basketball journey. A native of Columbia, SC, where she now plays collegiately, Fulwiley played her final season of AAU basketball for Team Curry, the AAU team sponsored by Stephen Curry and Curry Brand. A longtime brand fan, Fulwiley honed her skills over the years by wearing various Curry Brand shoes, and her brand loyalty has continued at USC, an Under Armour school.

Fulwiley’s connection to Curry also shows up in her game, bringing energy, quickness, and flare to every possession, much like Stephen Curry himself. Fulwiley, who played six seasons of varsity high school basketball because she was pulled up early due to her skill, won four high school state championships in South Carolina and racked up over three thousand career points during high school.

In her freshman year playing for USC, Fulwiley has averaged 11 points and 2.9 rebounds a game, contributing to their perfect regular season record and earning herself a spot on the SEC’s All-Freshman Team. This past weekend, Fulwiley became the first freshman in Carolina history to be awarded the SEC Tournament MVP.

Fulwiley will debut as a Curry Brand athlete in this year’s NCAA Tournament.


About Curry Brand

A partnership between Stephen Curry and Under Armour, Curry Brand is a purpose-led performance brand with a mission to ensure every young person has equitable access to sports, providing solutions that positively impact youth sports in under-resourced communities. It aims to provide youth with new apparel and equipment, access to mentors and coaches, and safe places to play. Curry Brand features footwear, apparel, and accessories across multiple categories, including basketball and golf. Learn more at