Millions of MapMyFitness Users can Turn Workouts into Funds Raised for Charity with everydayhero’s #iworkoutbeCAUSE Challenge
June 16, 2015
CHARLESTON, SC – EverydayheroTM, a Blackbaud, Inc. (NASDAQ: BLKB) company and innovative online giving platform, will empower MapMyFitness users to make their workouts count for the charities or causes closest to their hearts by participating in the #iworkoutbeCAUSE 30-Day Charity Challenge beginning June 16.
Building on MapMyFitness and everydayhero’s existing integration, the #iworkoutbeCAUSE Charity Challenge will allow more than 22 million U.S. MapMyFitness users to make all of their sweat, calories and time spent exercising count by simultaneously raising funds for more than 1.2 million different charities.
Major prizes will benefit both the winning participants and the causes they support with a first prize offering of a $2,000 charity donation and $500 Under Armour Gift Card. To be eligible to win, participants need to sign in to MapMyFitness, join the challenge, raise at least $150 for their charity through their everydayhero fundraising page, and log 12 workouts of 20 minutes or more.
The #iworkoutbeCAUSE Charity Challenge will combine workouts and fundraising to empower runners, riders, swimmers and anyone else doing an activity on MapMyFitness to give their perspiration some purpose and dedicate their effort to the charity they care about.
“It’s a really exciting first step toward bringing wellness and giving closer together,” says Simon Lockyer, everydayhero’s Global Marketing Director, “Everydayhero’s vision has always been to make giving to charity easier, more enjoyable and a part of people’s everyday lives. Our integration with MapMyFitness in 2014 helped us start to make that a reality, and now our #iworkoutbeCAUSE challenge is truly empowering people all over the country to give back while simply doing something they already love doing – working out.”
The everydayhero #iworkoutbeCAUSE 30-Day Charity Challenge begins June 16 and is open to anyone over 18 years of age residing in the U.S with a MapMyFitness account. To join the challenge visit, www.mapmyfitness.com/challenges/iworkoutbecause.
