Rhodes Branding to expand leadership team

Well-established educator joins team to broaden impact

Adding to its diverse team of education, marketing, and creative experts, Rhodes Branding announced that John Loveday is joining the organization as the Vice President of Innovation and Growth.

Founded in 2019, Rhodes Branding is a full-service marketing firm that focuses on supporting traditional public, public charter, and independent schools across the United States and abroad. Rhodes Branding empowers schools to change their narrative and bring their brand to life while providing the best possible experience for students and parents.

John Loveday is a well-respected former teacher and administrator within the South Carolina public school system. He recently served as the executive director at South Carolina Whitmore School (SCWS), a public online high school within the South Carolina Public Charter School District (SCPCSD).

After a 15-year career in education, Loveday joins the Rhodes Branding team to provide school operations consulting, virtual school development support, and strategic planning consulting to schools across the country. In addition, Loveday will partner with cross-functional teams within Rhodes Branding, focusing on growth opportunities and providing thought leadership on intricate business projects.

Loveday is a part of a quickly growing team at Rhodes Branding, having witnessed their exponential growth over the past two years, with no plans of slowing down.

At SCWS, Loveday helped lead the school through a period of extraordinary growth and success. From 2015 to 2021, the school doubled its student enrollment, doubled its number of employees, and increased its graduation rate by 95 percent. SCWS was named a 2019 Top WorkPlace in South Carolina by the Columbia Business Monthly Magazine and the 2020 Best Charter School by the Post and Courier’s Free Times. SCWS was also unanimously approved for another 10-year charter by the SCPCSD Board of Trustees back in February 2021.

Loveday stated, “I am incredibly excited to join the quickly expanding team of talented professionals at Rhodes Branding. This is an exciting opportunity for me to bring my skills and experiences as a classroom teacher, principal, and executive director to help support our clients. The need for schools to develop and embrace a mindset of growth and innovation has been present for quite some time. However, due to the COVID pandemic, those needs have been both highlighted and exacerbated. I look forward to working with schools across the country looking to expedite their pace of improvement. While working alongside the team at Rhodes Branding, I look forward to helping our clients realize their potential and find creative ways to make innovative ideas a reality.”

“We are delighted to welcome John Loveday to the Rhodes Branding family,” said Rhodes Branding President and Co-founder, Austin Rhodes. “John brings broad and successful operational experience across a multitude of areas in education to our company. He’s a talented, results-oriented person who shares our commitment to driving innovation and success to benefit students. His experience will have a positive impact on our partners across the country. I’m excited about his hunger for innovation and where the future of education is heading.”