To Market, To Market: Brand Awareness Equals Business Success

Tuesday, March 13, 2012          
10:00 am – 11:30 am
4TH Floor Conference Room at the USC Technology Incubator
1225 Laurel St, Columbia

COLUMBIA, SC – Does your company need marketing help? Smallbusiness owners know they need to find new customers and get the wordout about their products and services. But what does marketing mean?Does it mean running a promotion? Buying advertising? Creating a logo?Contacting the media? Using social networking sites?

Marketing is about building brand identity that can be leveraged in thespaces where your customers live, work and play. Brand recognition, inthe right market position, with the right messaging, spells success.Business to business or business to consumer, the same principles apply.

Marketing and PR pro Janna McMahan shares how to build confidence inyour company through effective, cost efficient brand development. Atwenty year veteran of public relations, branding, marketing andpromotion, McMahan has worked with national corporations and nonprofits, government agencies and local small businesses. A national bestsellingauthor, McMahan understands how the story behind a company forms thefoundation of brand recognition and loyalty.

Parking: FREE parking on 3 sides of the building. 
If entering the parking-lot from Laurel St, please do not use the first three spots.

REGISTRATION
$35 in advance, $45 at the door.  Register online at www.uscbiz.net, click seminars, Columbia.
We gladly accept Visa, Master Card, check, cash or money order.

Or, make check payable to USC-SBDC and send to:
USC-SBDC,  Room 326, 1225 Laurel St, Columbia SC 29201
Be sure to record the date you want to attend on the check.