Top Grocery Brands Comparison: Disturbing Truth About How Big Food Companies Exploit Your Shopping Habits

by Alex Hillsberg

Standing in the supermarket’s food section aisle you’re confronted with hundreds of different products compounded by the happy proliferation of subcategories. You have a wide choice of grocery items at your fingertips. Or have you?

A 2013 study by the U.S. consumer rights group, Food and Water Watch, examined the market share of 100 common grocery items and unearthed a disturbing trend: you’re actually down to 2-4 big companies when buying most grocery items.

We created this infographic to show how big food companies plan out their grocery domination in two directions. They either clutter their designated aisle with their own “competing” brands or they extend across other aisles to sell you other products.

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