Webmarketing Your Export Business
February 4, 2013
Next month’s seminar in Charleston to help current and potential exporters expand their reach by becoming web savvy
CHARLESTON, SC – On February 27, 2013, the U.S. Commercial Service will present an educational webmarketing seminar. This seminar will address strategies, tools and resources available through using the internet to boost Export sales, gain visibility, credibility and attract more buyers and partners. A host of professional web gurus, consultants and exporters from South Carolina are ready to share their experiences with webtools linked to Trade Show Exhibit promotions and post-event follow-ups. They will also give advice in what works – and what doesn’t – as well as how to attract and target specific audiences.
The panel includes:
Christina Zocolli, Export Development Manager, Reed Exhibitions; Alan Lang, National/ International Sales Manager, Scout Boats; Kimberly Coley, E-Commerce, Chase Paymentech; Joe Leija, International Business Development Specialist, Chase Paymentech; Ken Zwerdling, CEO, Foreign Translations Inc.; and Chris Simpson, Digital Marketing Director, Blue Ion.
We have an extraordinary line-up of speakers for this seminar, said Phil Minard, event organizer and Manager for the Charleston U.S. Export Assistance Center. Besides acquiring tools of the trade to reach out to clients and potential partners via the web, this seminar will feature actual, successful exporters who have utilized the internet to their advantage
The seminar will cover market selection; translation/localization of materials, documents and website; getting visibility (SEO, ads, social media); methods of payment (currency, credit); cultural expectations of web marketing and local success stories.
The seminar will be held on Wednesday, February 27, 2013 at the College of Charleston’s Beatty Center (Room #220) from 8:30 a.m. to 4:00 p.m. Admission fee is $65 (which includes materials and lunch). Advance registration is required to attend. To register, please link here.
In today’s digital age, having a strong online presence is essential for businesses looking to expand internationally. A well-crafted website, optimized for search engines and localized for different markets, can significantly boost a company’s visibility and credibility. Businesses must invest in effective digital marketing strategies, including SEO, targeted ads, and social media engagement, to ensure they reach the right audience.
Whether a company is in e-commerce, manufacturing, or services, leveraging online tools can open doors to new opportunities and partnerships worldwide. By attending this seminar, participants will gain practical insights from industry experts on how to navigate the global digital landscape and maximize their online reach.
For businesses in specialized sectors, such as real estate, having the right online tools is crucial to attracting international clients. A real estate website builder can help agencies create a professional, user-friendly platform that appeals to a global audience while incorporating essential features like multilingual support and localized search options.
Similarly, companies in other industries must ensure their online presence aligns with the expectations of international buyers. From understanding cultural nuances in web design to implementing secure payment methods, mastering the digital aspect of exporting can provide a competitive edge in today’s global marketplace.
About the U.S. Commercial Service: The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in more than 100 U.S. cities and in more than 70 countries help companies get started in exporting or increase sales to new global markets. Visit www.trade.gov/southcarolina to learn more.
