128 year old local nonprofit gets a new name, new brand identity
July 6, 2016
Family Services, Inc. will now be doing business as Origin SC
NORTH CHARLESTON, SC – Family Services, Inc. (FSI) has had its roots in the Charleston area since 1888, and has remained one of the leading nonprofit human service organizations in providing professional financial and housing counseling services. For the past 128 years, FSI has been helping community members achieve financial and housing stability through programs such as credit counseling, homeless prevention, foreclosure prevention, and homebuyer education. On July 6, 2016, FSI will begin doing business as Origin SC. The organization’s current location, staff, and services will remain the same.
“The name Origin inspires our agency to relate to our clients and the community we serve, and aligns with our mission to empower individuals to achieve financial and housing stability,” CEO David A. Geer III said. Origin offers assistance and programs such as financial coaching, homeownership education, home preservation, housing stability, and family violence intervention. The organization reaches up to 8,000 people every year.
“The process to change our name was an arduous process, and one that our organization did not take lightly,” Marketing & Development Director Jenna Johnson said. “Our goal and our hope is that by rebranding, we will reach and serve more people who may not have known about our multiple programs.”
Johnson added that the name reflects the nonprofit’s history and purpose. “Family Services began in 1888 – not many nonprofits or companies can say that,” she said. “Out of our ‘origin’ has come a multi-faceted organization – one where anyone, from any background, and in any situation can begin their path to financial and housing stability. We are your ‘Origin.’ We’re here to help you reach your goals.”
Origin’s tagline depicts that same thought: your path to home starts here. It is a name that shows their legacy and their future.
About Origin SC: Origin has remained one of the leading human service nonprofit organizations by providing professional financial and housing counseling services to residents and businesses of South Carolina for 128 years. Origin has successfully withstood the test of time and socio-economic changes through its mission of empowering individuals through advocacy, counseling, and education to achieve financial and housing stability. Call toll free at 800-232-6489 ext. 7802 or locally at 843-735-7802. For more information, go to www.OriginSC.org or email [email protected].
