NuVox Launches Social Media Campaign
August 13, 2009
Company using social media tools to build and promote brand awareness
GREENVILLE, SC – August 13, 2009 – NuVox, a leading competitive communications provider of voice, data, business applications, and security solutions for business customers throughout the Southeast and Midwest, recently launched a Social Media campaign to increase brand awareness and establish a greater presence on the web. NuVox’s overall marketing strategy combines social media tactics and traditional public relations practices to promote the NuVox brand to its target customers.
The Social Media campaign will build awareness of NuVox’s products and services by using the latest social media tools. By incorporating social media into its marketing strategy, NuVox extends its overall reach making information on products and services more accessible. With a presence on Facebook, Twitter, Delicious, Flickr, and the NuVox YouTube Channel, these social media networking sites act as an effective outlet for releasing information to key audiences.
Our Marketing team is constantly exploring and developing creative ways to promote the NuVox brand to small and medium- sized businesses, said Sid Earley, Vice President of Marketing for NuVox. Utilizing social media tools allows us to target customers, prospects, dealers, vendor partners, referral agents, and friends. We believe this initiative will boost our presence on the web and allow us to continue building brand awareness for NuVox.
One of NuVox’s most recent social media endeavors included launching a series of funny, yet informative videos on YouTube. The videos, featuring the NuVox Office Genie, are available on NuVox’s YouTube channel at http://www.youtube.com/NuVoxComm. Thus far, the company has released six videos:
- The NuVox Office Genie Goes on a Sales Call
- The NuVox Office Genie Follows his Dream
- The NuVox Office Genie Goes for the Green
- Meet the NuVox Office Genie
- NuVox Office Genie Video Conference
- SIP BeatVox with NuVox Office Genie
Using YouTube as the platform to launch this campaign further builds on NuVox’s relationship with Google that began earlier this year with the launch of NuVox Business Apps powered by Google. NuVox plans to continue releasing videos throughout the remainder of 2009.
About NuVox:
NuVox delivers customized managed communications services, information technology, data, security, and voice solutions designed specifically for business customers. NuVox serves approximately 90,000 customers in the Southeast and Midwest, and provides select services throughout the United States. NuVox delivers services via its industry-leading MPLS-based wide area private IP network. NuVox has been certified by Cisco and is a member of the Cisco Powered Program for VoxNET, the company’s MPLS wide-area networking solution. In addition to retail solutions, NuVox also provides services to government and wholesale customers. For more information, visit www.nuvox.com.
More information about NuVox can be found at:
http://www.youtube.com/user/NuVoxComm
http://www.facebook.com/pages/NuVox/86075306049
http://twitter.com/NuVox
http://www.myspace.com/nuvox360
http://delicious.com/nuvox
