BANDWAGON and Sacramento State in deal to elevate fan experience
March 20, 2018
Sacramento State football fans will get a more customized experience at Hornet Stadium this fall thanks to the work of BANDWAGON.
BANDWAGON tracks qualitative customer data for ticketed live events through a proprietary blockchain database that monitors each ticket transaction, said Harold Hughes, the company’s CEO. Event owners such as Sacramento State can track the economics of each ticket and stay informed of the end user who ultimately attends the event.
For example, a team may know it sold one person a season ticket, but it doesn’t know how many of the games the person actually attends. That fan may sell some of the tickets to their friends. BANDWAGON allows the athletic department to find out who that new person is and how to advertise to them.
In preparation for the upcoming football season, Sacramento State will be rolling out BANDWAGON’s Loyalty Card solution this spring for baseball season. This solution allows Sacramento State to know who is showing up on game day and how often.
Markus Jennings, SACRAMENTO STATE Associate AD for External Affairs said the University became interested in BANDWAGON after learning how its Stadium Identity Management Platform could help fans get a better overall experience at events.
“We truly value our fans and supporters,” he said. “We want all of our fans to have a premium experience and enjoy every facet of that experience during their time commitment when attending athletics events on our campus.
BANDWAGON surveyed more than 3,000 college football fans in the past few years to get a scientific understanding of what matters most to them. For example, BANDWAGON’s blockchain technology can help an athletics department know that more women are attending this weekend’s game than initially expected due to the original ticket buyer information. With this information in hand, a merchandising manager can properly plan their apparel inventory to include more styles and sizes to increase sales on game day. Similarly, if there are more fans from the age 24-35 planning to attend, a team may use this as an opportunity to tweak their marketing messaging to increase engagement and reception.
“We help teams understand the identity of fans who actually show up on game day in an effort to deliver higher fan engagement, personalized offerings and services, and a safer stadium experience that also addresses counterfeiting and fraud,” Hughes said.
About BANDWAGON
BANDWAGON tracks qualitative customer data for ticketed events through a proprietary blockchain database that monitors each ticket transaction. Event owners can track the economics of each ticket and stay informed of the end user who ultimately attends the event. Its core product, Stadium Identity Management Platform, is built for the sports sector such as professional sports organizations and college athletic departments. Stadium Identity Management helps owners identify each fan in attendance so that personalized game day experiences can be delivered. BANDWAGON is a technology startup with investment from Blue Vista Ventures and the Black Angel Tech Fund and is growing with support from the Founder Institute Incubator and the Capital Factory Accelerator. For more information, visit www.bandwagonfanclub.com, and join the BANDWAGON on Facebook, Twitter, and Instagram.
