Bi-Lo Gives Four Lucky Shoppers A Chance to Thrive! In 2011
January 3, 2011
GREENVILLE, SC – January 3, 2011 – BI-LO is helping consumers with their new year’s resolutions by offering four lucky shoppers the chance to win a once-in-a-lifetime makeover transformation. Starting this Wednesday through Feb. 1, BI-LO customers in Greenville, Spartanburg and Anderson wanting to lead a healthier lifestyle, eat right and take charge of losing weight are encouraged to enter the first-ever BI-LO thrive!TM in the New Year Makeover Contest.
Monica Amburn, BI-LO’s registered dietitian, will guide each contest winner through an eight-week nutrition and fitness program dedicated to helping them achieve a healthier lifestyle. As their personal nutrition coach, Amburn will visit each participant’s home at the beginning of the program to perform a healthy refrigerator make-over and provide them with a customized weight loss meal plan to fit their specific needs and preferences. BI-LO will also provide each contestant with a thrive!-approved shopping trip to help stock their kitchens with foods that fit their customized meal plans.
In addition to one-on-one nutrition coaching, weekly group sessions will take place in Greenville where participants will gather to track their progress. Each person will be awarded a free three-month gym membership and free personal training sessions twice per week for the eight-week program courtesy of Sportsclub Greenville. The Sportsclub fitness experts will safely guide each contestant through strength-building resistance training, cardio and stretching exercises to help them attain their fitness goals.
“BI-LO wants to show shoppers all of the different ways they can eat well and stay healthy in 2011,” said Amburn. “In addition to always offering shoppers exceptional value and the freshest products available, BI-LO is giving customers the chance to really transform their lives for the better through our health and wellness initiatives.”
To enter the contest, shoppers need to e-mail Amburn at [email protected] explaining why they deserve a makeover and the reasons they want to lose weight and be healthy in 2011. Winners will be contacted within the first week of February and the eight-week program will officially begin on Monday, Feb. 7.
At the conclusion of the eight-week program, BI-LO will host a “red carpet event” where friends and family members will be invited to witness the unveiling of each participant’s transformation.
About BI-LO
Headquartered in Mauldin, S.C., BI-LO operates 207 supermarkets in North Carolina, South Carolina, Georgia and Tennessee, employing approximately 15,100 people. Founded in 1961, the company provides shoppers substantial savings without sacrificing quality or freshness through its BI-LO BONUSCARD® and other exclusive programs. A committed corporate citizen, BI-LO has donated more than $52 million through its BI-LO Charities efforts to organizations across the company’s footprint since 1983. For more information, visit www.bi-lo.com.
