BI-LO Rewarding Customers with Free College Baseball Tickets

March 5, 2012

“No Dough” Promotion Provides Tickets to South Carolina and Clemson Baseball Games
 
GREENVILLE, SC – March 5, 2012 – With the days growing longer, the smellof fresh cut grass filling the air and baseball season kicking off,people all around South Carolina are spending more time outside.  BI-LOis providing one more avenue to enjoy America’s favorite pastime byproviding customers with the opportunity to earn free tickets totop-flight college baseball games just for doing their regular groceryshopping.
 
For the fifth consecutive year, BI-LO is partnering with the Universityof South Carolina and Clemson University to offer the “No Dough”baseball promotion.  Beginning on Wednesday, March 7 through Saturday,May 19 (while supplies last and tickets are available), customers whopurchase any four participating BI-LO store brand items in onetransaction with their My BI-LO BONUSCARD® will receive a voucher fortwo free NCAA baseball tickets to a 2012 regular season Gamecocks orTigers home game.
 
Southern Home® is BI-LO’s award-winning brand that features more than3,000 national brand equivalent fresh and packaged goods at a fractionof the price.  BI-LO’s health, beauty and baby brand, Top Care, givesshoppers a satisfaction guarantee with high quality products for thelowest possible price.  The Top Care line also offers value-priced,over-the-counter medications so customers can lead a healthy, activelifestyle without having to worry about money.  Participating “No Dough”items include:

Southern Home® Fruit Snacks
Southern Home® Break N Bake Cookies
Southern Home® Chewy Granola Bars
Southern Home® Grape Jelly or Jam
Southern Home® Peanut Butter
Southern Home® Soda
Southern Home® Cajun Crab Dip
Southern Home® Trail Mix
Southern Home® Pasta Salad
Southern Home® Self-Rising Pizza
Southern Home® Thin & Crispy Pizza
Southern Home® Corn Chips
Southern Home® Green Tea
Southern Home® 8-7/8” Foam Plates
Southern Home® Color Cups
Southern Home® White Napkins
Sweet Dreams® Ice Cream
Top Care Allergy Tablets
Top Care Pain Relief Ibuprofen
Top Care Strong Strip Bandages
Top Care Instant Hand Sanitizer

“BI-LO has been looking forward to renewing its partnership with twouniversities that represent the state of South Carolina so well.  Thebaseball programs at South Carolina and Clemson illustrate many of thethings BI-LO stands for, most notably a drive for excellence,” saidKatie Batista, sport and event marketing manager at BI-LO.  “The ‘NoDough’ promotion allows our customers to save money on BI-LO’s storebrand items while offering them the opportunity to enjoy one ofAmerica’s greatest pastimes.”
 
Customers who use their My BI-LO BONUSCARD to purchase any four of theparticipating products will receive a voucher, while supplies last,redeemable for two tickets at the Carolina Stadium box office inColumbia, S.C., or the Clemson Athletic ticket office in Clemson, S.C.   “No Dough” ticket vouchers are eligible for any of the following homegames, while supplies last and tickets are available.

Batista continued, “This promotion symbolizes BI-LO’s pledge to offersavings without sacrifice, as now shoppers can save on essentialgrocery items while also being provided with the chance to receivetickets to some of the best baseball games in the South.”
 
For more information on the promotion, size specifications forparticipating items or an updated list of available games, please visit www.bi-lo.com/promotions.
 

About BI-LO

Headquartered in Mauldin, S.C., BI-LO operates 206 supermarketsin North Carolina, South Carolina, Georgia and Tennessee, employingapproximately 16,995 people. Founded in 1961, the company providesshoppers substantial savings without sacrificing quality or freshnessthrough its BI-LO BONUSCARD® and other exclusive programs.  A committedcorporate citizen, BI-LO has donated more than $58 million through itsBI-LO Charities efforts to organizations across the company’s footprintsince 1983.  For more information, visit www.bi-lo.com.