Brian Maynor April 17, 2014

By Brian Maynor
April 17, 2014



Facetime, Skype, GotoMeeting, and WebEx are just a few of the video conferencing platforms taking center stage in offices of all sizes.  While the trend has become second nature around the globe, it has been slower to catch on here in the US.  

As the technology develops we are seeing a lot more recruiting and interviewing take place via video conferencing as well as a way for virtual teams to come together.  Dressing for a videoconference is a lot like dressing for a television appearance, but there are some differences.  Here are a few thoughts and things to consider before your next video call goes live:

1.    Set the stage.  Video conferencing can be a useful too, but it does require more preparation than a phone conference.  You need to look at your desk and space behind you to make sure there is nothing distracting to other viewers.  This may mean closing window blinds, turning your monitor or camera and clearing off your desk.  You may have to move your phone, keyboard or other paraphernalia to keep the focus on you.

2.    Check the acoustics.  Computer microphones have improved over the years, but that also means they pick up a lot more extraneous noises.  You’ll need to make sure the office door is closed, your cellphone is on vibrate, your other phone is on do not disturb and your email alerts are silenced.  If you are at home, you want to make sure you are far away from pets, children or other household activities.

3.    Plan your outfit.  If you are interviewing for a job, the same standard rules apply on what you should wear, including pants.  Just because the camera focuses on your head and shoulders does not mean you can interview in shorts, jeans or sweatpants.  You want to give your best impression, which includes feeling your best.

For general office calls, the rules are relaxed, but you may need to make a few adjustments.  Black and white typically do not translate well, so avoid them if possible and consider dressing in contrast to your background.  For example, wear darker colors in front of a lighter background, or lighter colors in front of a darker background.  The goal is to stand out and be clearly visible to other viewers.

One piece of statement jewelry or tie is acceptable, but not more.  If you are wearing stacked bangles that cling together you may need to remove them as well as a contrasting pocket square.  Larger blocks of color are less distracting on camera.  Also remember to take the sunglasses off your head.

4.    Picture-in-Picture.  It is always a good idea to keep this option on to check how you are appearing.  As we talk we tend to shift in our chairs, or move out of frame, so this is a great tool to keep us on track.  Just be careful not to talk to the screen.  To appear natural and keep eye contact you want to talk to the camera.  It may appear a bit awkward at first, but gets easier with practice.

As a general rule, people feel more productive and connected in face-to-face meetings, even if it is just a video conference, so the trend is only going to grow in frequency and acceptance.  It does take a little more planning and possibly some wardrobe adjustments, but nothing too complicated.

Click here or on the images below to learn more about the outfit.

I am always curious to hear from you and what you see in the workplace.  Send your questions, comments and pet peeves to [email protected].   Also find each of these storyboards at http://brianmaynor.polyvore.com with links to purchase each item.

About Brian Maynor

Brian Maynor has built a reputation as one of the leading style coaches in the Southeast and is quickly expanding his eponymous company, BRIAN MAYNOR and his FIND, FLATTER & FLAUNT line of image consulting services. A professional with a fresh, upbeat and down-to-earth personality and boundless creative energy, he works frequently with with local celebrities; Fortune 500 companies and nonprofit organizations; modeling agencies; fashion designers; production companies; record labels; media and individuals. A regular contributor to various fashion blogs and online communities, Brian Maynor is one of the most trusted and recognized style experts in the region, utilizing his education and training as a broadcast journalist to serve as a style lecturer, emcee, and commentator for over a decade. He has appeared at fashion shows, expos, and charity fundraisers, as well as events with big brands like Banana Republic, Ann Taylor, Chico’s and Macy’s. His approach is innovative, creative and fashion-forward, balancing fresh, modern styles with classic pieces to keep one’s look grounded. To learn more, visit http://www.brianmaynor.com.