Bullet-Proof Your Business – Make time for your VIP clients
July 13, 2014
By Jerry Bellune
Make time for your VIP clients
Here’s more free advice for business owners.
It’s worth exactly what you’re paying for it . . .
. . . if you do nothing with it or take no action.
1. Meet your clients on their own turf.
One of our CEO friends threw a party for his clients.
He was new in town and wanted to meet them.
He also met individually with the top 10 clients.
That’s a valuable lesson. Go out and meet them.
Call to make an appointment.
Assure them you want to learn more about them.
You have no intention of selling them anything.
You only want to learn enough for you to help them.
2. Ask the right questions . . . again and again.
It’s not that clients are evasive or secretive.
They just somewhat skeptical of your intentions.
You need to ask different ways for information about:
• Who their ideal clients and prospects are.
• How they attract, engage and retain them.
• Why they decided to enter this business.
• What keeps them coming back day after day.
• The benefits and value of what they have to offer.
• Their immediate goals and objectives.
• Their long-term hopes, goals and dreams.
3. Answer their questions, calls and emails.
Not only when you meet but afterwards, too.
They will have questions they did not think to ask you.
Our friend Nido Qubein heads a large university.
He also owns a highly-successful baking business.
One of his policies is the 24-hour Rule.
Every call, email or other message is returned that day.
The answer may not contain a solution.
But it confirms you’re working on a solution.
Recommended reading
My new book is “What It Costs to Be the Boss.”
It is all about leadership in business and in life.
It gives you a blueprint for successful leadership.
It shows you how to build loyalty and trust.
It shows how to retain your most valuable clients.
It shows how to foster innovation and productivity.
For a copy, email me at [email protected]
Next: Don’t damage your public image
© 2014 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
