By Mike Dojc
In the sweat-wicking, dry-fitting, climate-cooling franken-fabrics era, a few brazen brands have decided to turn back the clock to when cotton was king. We cozy up to the collar of an old warhorse and cheeky upstart who buck the polyester hegemony that dominate pro shops in favor of the feel of natural breathable fiber.
Too Brit to Quit
Born in 1755, Wolsey is one of the oldest sports apparel labels still kicking. This Leicester based clothier’s thermal underwear was worn by Captain Robert Falcon Scott for his race to the South Pole and Sir Ernest Shackleton and his team wore their skivvies on their Murmansk expedition in North Russia. Eighteen million Wolsey items were worn by British and Allied troops in WWI. Golf-wise Tony Jacklin, Peter Alliss, Fuzzy Zoeller, and David Feherty have donned their togs and Tom Lewis, who was the European Tour’s rookie of the year in ’11, sported their sportsman line at the U.S. Open.
Cotton ain’t broke so don’t fix it
“From shankers to bankers our players’ shirt improves all games,” chimes Criquet’s cheeky copy. This quirky Austin, Texas based purveyor of vintage preppyness should pique the curiosity of cotton clad golfers who prefer an organic cotton feel to the sweat-wicking, dry-fitting polyester tops that the mainstream brands slap on every Woods, Watson, and McIlroy’s back. Criquet’s four button polo masterpieces offer subtle sophistication with just a touch of retro 1970s flair.
A card-carrying member of the leisure cognoscenti when Mike Dojc isn’t repairing impossibly large divots or alphabetizing his impressive ball marker collection, he’s slinging copy for a diverse range of editorial and corporate entities. Highlights of his client roster include Nike, Geico, Maxim, Metro News, GolfPunk USA, ScoreGolf, Back9Network, Huffington Post, Fairways Magazine and many others. He blogs at SlingingBirdies.com