drank® Relaxation Continues Domination of the Carolinas

March 30, 2011

ROCK HILL, SC – March 29, 2011 – Innovative Beverage Group Holdings, Inc.announced that the company has entered into an agreement with Comer Distributing to provide the company’s relaxation product, drank® , throughout upstate South Carolina, further establishing relaxation domination in the state.

Comer Distributing services accounts throughout four large counties in upstate South Carolina including Chester, Fairfield, Lancaster and York as well as the city of Bethune which is located in Kershaw County. Comer Distributing distributes household name products such as Blue Moon, Coors, Corona, Heineken, Labatt, Mike’s Lemonade, Pabst Blue Ribbon, Sam Adams, Smirnoff Ice, Twisted Tea and more.

Our store owners have followed the overwhelming media buzz surrounding drank, reading articles in The State and viewing television segments on WYFF-TV, said Rich Barker, Sales Manager at Comer Distributing. The folks that shop at our store locations deserve the best, and as the pioneer of the relaxation product category, drank was the first and only option that came to mind.

Residents of upstate South Carolina have been clamoring for drank on our Facebook and Twitter page for some time, said Peter Bianchi, CEO of Innovative Beverage Group. Our partnership with Comer Distributing, one of the premier distributors in the fine state of South Carolina, ensures that we satisfy the customer need by working with true professionals who recognize the importance of providing their customers with only the best, household name products.

drank® is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of slow your roll®, this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank® to select markets in early 2008, it has become the go-to product for people looking to relax their mind and body.

Comer Distributing joins an extensive and growing roster of regional distributors that have added drank® to their New Age product lineup.  For more information about drank®, please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter and Facebook – www.facebook.com/drankrelaxation.  To reach Comer Distributing, please call 803-324-1180.


About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank®.   drank® was created to induce a natural calming and soothing effect when consumed. Lightly carbonated and grape flavored drank® was formulated with natural calming agents including melatonin, rose hips, and valerian root. drank® is sold in prominent purple, signature 16 ounce cans bearing the slogan slow your roll® and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model.