Jeffrey Gitomer – December 30, 2013
January 1, 2014
By Jeffrey Gitomer
December 30, 2013
Last year I posted four words on my bathroom mirror: FINISH, WRITE, SHAPE, and YES.
My results?
• I finished the 21.5 Unbreakable Laws of Selling.
• I wrote 1,000 words a week and documented hundreds of ideas.
• My shape is still plus 20 pounds, so that word will remain this year.
• I maintained my YES! Attitude, but seeing the word every morning and evening in my bathroom mirror helped.
Not bad achievement results – but still being 20 pounds overweight shows a flaw in my self-discipline. Not good.
Based on last year’s success, this year I decided to create two four-wordcategories. One for achievement and one for improvement. Not “goals” inthe sense that you may be thinking about. Rather, intentions that Iconsciously and subconsciously work on every day to build success allyear long.
By posting the words on my bathroom mirror, Iconsciously see them each day, and subconsciously think about them andact on them regularly. Because they’re right in front of me everymorning and every evening, they are inescapable mental confrontations.Oh, and the process works!
After I explain each word I haveselected for this year, I’ll provide a lesson you can incorporate as you select your word(s). The lesson is the motive behind the word so youcan use the same principle as you generate your words.
On the achievement side of life, my four words are:
ADVISOR – DIGITAL – POWER – TIME
ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. Instant success. I’ve certified more than 100 advisors. They’reindependent businesspeople who are now marketing their sales andpersonal development services using my intellectual property, bothonline and in the classroom. In 2014 I will intensify the program andthe process until there are 500 certified advisors globally.
December 30, 2013
Last year I posted four words on my bathroom mirror: FINISH, WRITE, SHAPE, and YES.My results?
• I finished the 21.5 Unbreakable Laws of Selling.
• I wrote 1,000 words a week and documented hundreds of ideas.
• My shape is still plus 20 pounds, so that word will remain this year.
• I maintained my YES! Attitude, but seeing the word every morning and evening in my bathroom mirror helped.
Not bad achievement results – but still being 20 pounds overweight shows a flaw in my self-discipline. Not good.
Based on last year’s success, this year I decided to create two four-wordcategories. One for achievement and one for improvement. Not “goals” inthe sense that you may be thinking about. Rather, intentions that Iconsciously and subconsciously work on every day to build success allyear long.
By posting the words on my bathroom mirror, Iconsciously see them each day, and subconsciously think about them andact on them regularly. Because they’re right in front of me everymorning and every evening, they are inescapable mental confrontations.Oh, and the process works!
After I explain each word I haveselected for this year, I’ll provide a lesson you can incorporate as you select your word(s). The lesson is the motive behind the word so youcan use the same principle as you generate your words.
On the achievement side of life, my four words are:
ADVISOR – DIGITAL – POWER – TIME
ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. Instant success. I’ve certified more than 100 advisors. They’reindependent businesspeople who are now marketing their sales andpersonal development services using my intellectual property, bothonline and in the classroom. In 2014 I will intensify the program andthe process until there are 500 certified advisors globally.
LESSON: Once you have a successful idea, program, game plan, or process –strengthen it. Pick an achievement target, and figure out what you haveto do weekly to make it a reality. What’s one word that describes your biggest achievement target?
DIGITAL – Convert all paper, CD, and DVD to digital. Create financial anddistribution opportunities ONLY available to digital informationdissemination. The world is not quite ready for all digital, but I willbe.
LESSON: Don’t stay attached to old technology or productseven though they have brought success and profit in the past. Companieslike Yellow Pages, Blackberry, and AOL have buried themselves by notadvancing soon enough. Companies like Amazon, Zappos, and Apple havemarched to the head of the class by innovating BEFORE the market did,and they set the standard for others to follow. When someone says, “It’s just like an iPad” – what they’re really saying is, “iPad set thestandard.” I want someone to say, “I’m just like Gitomer.” What’s oneword that describes the standard you are trying to set?
POWER –This year I intend to capitalize on the convergent power of reputation,brand, intellectual property, and online distribution. Content is morethan king. It is desired and bought by those in need. And with online,on-demand video, concentration on marketing and distribution are on thetop of my list.
LESSON: Your experience has given you both success and expertise. What expertise and success can you combine that will give you a market-dominant opportunity? What’s one word that describes what you’re trying to capitalize on?
TIME – My most precious resource – and yours! This year I intend to takecontrol of it and make it my own. Not manage it, rather allocate it tothings I WANT to do, rather than things I HAVE to do. I want to write,speak, travel, learn, read, and have meaningful family time. It’s thesubtle difference between “spending” time and “investing” time. I havewritten about time allocation before, now it’s a matter of takingownership of it.
LESSON: Wasted time is at the top of lostresources for most people. Don’t let that be you. In 1889, Orison SwettMarden wrote, “Do not realize the immense value of utilizing spareminutes.” What’s a word that offers you greater investment in your most precious, non-recoverable resource?
Hopefully the words I have chosen and the lessons I have provided will inspireyou to write and define your words for the year. Interestingly, you most likely know in your mind what they are, but have yet to bring them tothe visual surface as Post-it Notes on your bathroom mirror.
DIGITAL – Convert all paper, CD, and DVD to digital. Create financial anddistribution opportunities ONLY available to digital informationdissemination. The world is not quite ready for all digital, but I willbe.
LESSON: Don’t stay attached to old technology or productseven though they have brought success and profit in the past. Companieslike Yellow Pages, Blackberry, and AOL have buried themselves by notadvancing soon enough. Companies like Amazon, Zappos, and Apple havemarched to the head of the class by innovating BEFORE the market did,and they set the standard for others to follow. When someone says, “It’s just like an iPad” – what they’re really saying is, “iPad set thestandard.” I want someone to say, “I’m just like Gitomer.” What’s oneword that describes the standard you are trying to set?
POWER –This year I intend to capitalize on the convergent power of reputation,brand, intellectual property, and online distribution. Content is morethan king. It is desired and bought by those in need. And with online,on-demand video, concentration on marketing and distribution are on thetop of my list.
LESSON: Your experience has given you both success and expertise. What expertise and success can you combine that will give you a market-dominant opportunity? What’s one word that describes what you’re trying to capitalize on?
TIME – My most precious resource – and yours! This year I intend to takecontrol of it and make it my own. Not manage it, rather allocate it tothings I WANT to do, rather than things I HAVE to do. I want to write,speak, travel, learn, read, and have meaningful family time. It’s thesubtle difference between “spending” time and “investing” time. I havewritten about time allocation before, now it’s a matter of takingownership of it.
LESSON: Wasted time is at the top of lostresources for most people. Don’t let that be you. In 1889, Orison SwettMarden wrote, “Do not realize the immense value of utilizing spareminutes.” What’s a word that offers you greater investment in your most precious, non-recoverable resource?
Hopefully the words I have chosen and the lessons I have provided will inspireyou to write and define your words for the year. Interestingly, you most likely know in your mind what they are, but have yet to bring them tothe visual surface as Post-it Notes on your bathroom mirror.
On the improvement side of life, my four words are:
INSTAGRAM – BLOG – SHAPE – BEST
Next week!
Jeffrey Gitomer is the author of twelve best-selling books including The SalesBible and The Little Red Book of Selling. His best-selling 21.5Unbreakable Laws of Selling, is now available as a book and an onlinecourse at www.gitomerVT.com. For public event dates and informationabout training and seminars visit www.gitomer.com or email Jeffreypersonally at [email protected].
© 2014 All Rights Reserved. Don’t even think about reproducing this document
without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
INSTAGRAM – BLOG – SHAPE – BEST
Next week!
Jeffrey Gitomer is the author of twelve best-selling books including The SalesBible and The Little Red Book of Selling. His best-selling 21.5Unbreakable Laws of Selling, is now available as a book and an onlinecourse at www.gitomerVT.com. For public event dates and informationabout training and seminars visit www.gitomer.com or email Jeffreypersonally at [email protected].
© 2014 All Rights Reserved. Don’t even think about reproducing this document
without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
