Jeffrey Gitomer March 12, 2014
March 12, 2014
By Jeffrey Gitomer
March 12, 2014
I have a goal and a plan to attract 1,000 leads in the next 30 days.
Six months ago I launched my Gitomer Certified Advisor program. It allowsothers in the coaching and training field to use my brand and sell myclassroom training and my online platform along with their offerings –or by itself.
After a very successful (but limited) launch, Iwant to take the program to the next level and need to find interestedand qualified people to do so.
THINK ABOUT YOU AS I TELL YOUABOUT ME. Before I get into the strategy and actions I’m going to take, I want you to understand why I’m writing about the process. I want you to compare it to how you attract, how you prospect, and how you connectwith willing buyers.
• How do you get leads?
• How do you prospects?
• What is your strategy to socially involve and attract?
• Is your personal platform strong enough to attract?
• What is your social media lead-conversion rate?
The answers to these questions will significantly impact results.
BIG PICTURE: The strategy for this “attraction campaign” is to use everyform of social media and electronic outreach to find interested people,and offer them multiple ways to connect with me. The goal is to giveinformation immediately without a barrier of registering or giving metheir information. I want to get my messages BOTH responded to andpassed along.
THE TARGETS: In order to get 1,000 leads, I amgoing to mass mail my contacts and connections AND specifically targetexisting coaches, existing sales trainers (corporate and independent),and anyone looking to start their own sales training business that wants to use the Jeffrey Gitomer brand to increase authenticity. As a Gitomer Certified Advisor, I provide them with the content, the brand, and thetraining to make it happen.
TIMED SOCIAL MESSAGES: Posting timeand frequency are directly proportionate to the audience reached andtheir likelihood of response. From my personal experience, my socialmedia consulting expert, Joe Soto, and the article, “The ScientificGuide to Posting Tweets, Facebook Posts, Emails and Blogs at the BestTime” in The Huffington Post, the best times to post on social media are as follows http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts:
Facebook. Best post times are between 1pm and 3pm Monday through Friday; engagement rates are 18% higher on Thursdays and Fridays.
March 12, 2014
I have a goal and a plan to attract 1,000 leads in the next 30 days.
Six months ago I launched my Gitomer Certified Advisor program. It allowsothers in the coaching and training field to use my brand and sell myclassroom training and my online platform along with their offerings –or by itself.
After a very successful (but limited) launch, Iwant to take the program to the next level and need to find interestedand qualified people to do so.
THINK ABOUT YOU AS I TELL YOUABOUT ME. Before I get into the strategy and actions I’m going to take, I want you to understand why I’m writing about the process. I want you to compare it to how you attract, how you prospect, and how you connectwith willing buyers.
• How do you get leads?
• How do you prospects?
• What is your strategy to socially involve and attract?
• Is your personal platform strong enough to attract?
• What is your social media lead-conversion rate?
The answers to these questions will significantly impact results.
BIG PICTURE: The strategy for this “attraction campaign” is to use everyform of social media and electronic outreach to find interested people,and offer them multiple ways to connect with me. The goal is to giveinformation immediately without a barrier of registering or giving metheir information. I want to get my messages BOTH responded to andpassed along.
THE TARGETS: In order to get 1,000 leads, I amgoing to mass mail my contacts and connections AND specifically targetexisting coaches, existing sales trainers (corporate and independent),and anyone looking to start their own sales training business that wants to use the Jeffrey Gitomer brand to increase authenticity. As a Gitomer Certified Advisor, I provide them with the content, the brand, and thetraining to make it happen.
TIMED SOCIAL MESSAGES: Posting timeand frequency are directly proportionate to the audience reached andtheir likelihood of response. From my personal experience, my socialmedia consulting expert, Joe Soto, and the article, “The ScientificGuide to Posting Tweets, Facebook Posts, Emails and Blogs at the BestTime” in The Huffington Post, the best times to post on social media are as follows http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts:
Facebook. Best post times are between 1pm and 3pm Monday through Friday; engagement rates are 18% higher on Thursdays and Fridays.
Twitter. Tweet later in the day. Re-tweets on Twitter are higher at 5pm compared to any other time during the day; the best times to post are betweennoon and 6pm. This same study found that people are on Twitter 181% more during their commute. Think about it. Aren’t you more likely to beall about your life and how to improve it before or after work?
LinkedIn The Media Bistro suggests LinkedIn is most often used right before and after work hours (specifically onTuesday and Thursday, but no one knows exactly (except maybe LinkedIn).
Blog readers read in the morning, with the “sweet spot” being Thursdays around 11am. But that’s a subjective opinion as well.
YouTube has no “best time.” By comparison to others, its visitors are moresearch oriented, so I intend to be both searchable and findable. And mynew video posts will go out to all my existing subscribers.
CRAP SHOOT REFINED: No one really knows. All messages are different, and all experts are flawed. (I’ve been provingthat for years.) I believe that content is a bigger key than what timeyou post it. And key words will get you found. So that’s where I’mconcentrating. I’m going out to my audience, and asking them to go outto their audience (re-tweet, repost, forward, like, comment, andanything else that spreads the word organically).
My overallgoal is to generate at least 1,000 leads by May. You may think that isan aggressive goal, but highly achievable through social media andemail. Generating 1,000 leads will create a pipeline that will lead meto one sale per day by June 2014.
And I am going to give you the complete detailed outreach plan for you to use as a guide to creatingyour own game plan for new leads – next week.
If you’d like tosee the exact email and subject line I’m going to use, go towww.gitomer.com and enter the word ADVISOR in the GitBit box.
Jeffrey Gitomer is the author of twelve best-selling books including The SalesBible and The Little Red Book of Selling. His best-selling 21.5Unbreakable Laws of Selling is now available as a book and an onlinecourse at www.gitomerVT.com. For public event dates and informationabout training and seminars visit www.gitomer.com or email Jeffreypersonally at [email protected].
© 2014 All Rights Reserved. Don’t even think about reproducing this document
without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
LinkedIn The Media Bistro suggests LinkedIn is most often used right before and after work hours (specifically onTuesday and Thursday, but no one knows exactly (except maybe LinkedIn).
Blog readers read in the morning, with the “sweet spot” being Thursdays around 11am. But that’s a subjective opinion as well.
YouTube has no “best time.” By comparison to others, its visitors are moresearch oriented, so I intend to be both searchable and findable. And mynew video posts will go out to all my existing subscribers.
CRAP SHOOT REFINED: No one really knows. All messages are different, and all experts are flawed. (I’ve been provingthat for years.) I believe that content is a bigger key than what timeyou post it. And key words will get you found. So that’s where I’mconcentrating. I’m going out to my audience, and asking them to go outto their audience (re-tweet, repost, forward, like, comment, andanything else that spreads the word organically).
My overallgoal is to generate at least 1,000 leads by May. You may think that isan aggressive goal, but highly achievable through social media andemail. Generating 1,000 leads will create a pipeline that will lead meto one sale per day by June 2014.
And I am going to give you the complete detailed outreach plan for you to use as a guide to creatingyour own game plan for new leads – next week.
If you’d like tosee the exact email and subject line I’m going to use, go towww.gitomer.com and enter the word ADVISOR in the GitBit box.
Jeffrey Gitomer is the author of twelve best-selling books including The SalesBible and The Little Red Book of Selling. His best-selling 21.5Unbreakable Laws of Selling is now available as a book and an onlinecourse at www.gitomerVT.com. For public event dates and informationabout training and seminars visit www.gitomer.com or email Jeffreypersonally at [email protected].
© 2014 All Rights Reserved. Don’t even think about reproducing this document
without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
