Jerry Bellune September 23, 2013

By Jerry Bellune
September 23, 2013

You’ve heard, read and seen ads without one.
The ads just sit there and don’t do anything.
Remember: Ads have one job and one job only.
If they don’t sell, they’re a waste of money.
Hold them as accountable as your sales staff.
If they don’t sell, they’ve got to go.

An ad without a call for action is like:
• Lightning without thunder.
• An orchestra without music.
• A movie without action.
Put thunder, music and action into your ads.

Three call-for-action strategies you can use:

1. A specific deadline.
Offer good through 4:57 p.m. tomorrow.

2. Scarcity of product or service
Only three wonderful widgets still available.
Accepting only three new patients this month.

3. Takeaways
Don’t be left out. Respond by 3:12 p.m. today.

Three reasons ads must have calls for action:
1. They won’t generate sales without one.
In others words, you wasted your hard-earned cash.
Treat your ads as if they were your sales staff.
They call on thousands of prospects for you.
They are the lease expensive marketing you can do.
2. Without sales, you won’t gain customers.
Many owners fail to grasp this simple principle.
You don’t get a customer to make a sale.
You make a sale to gain a customer.
3. Without customers, you’ll be out of business.
Make it a memorable experience for them.
Give them knock-your-socks-off service.
Give them products they would die for.
You win them as customers for life.

Only 3 seats left for our Sept. 27 funshop.
It’s all about advertising, marketing and publicity.
You’ll discover easy tools to make a big difference.
They will boost your bottom line.
Just email me at [email protected]
You’ll get all the details. But space is limited.
Email me today while these seats are still available.

Next: How stupid can we be?
Copyright 2013, The Bellune Company, Inc.

Jerry Bellune coaches business owners and entrepreneurs in the strategies his family uses in their successful publishing businesses.