Loggerhead Apparel selects Full Circle Public Relations

Relationship to further brand’s American-grown, American-made and coastal conservation messaging

GREENVILLE, SC – May 30, 2012 – Loggerhead Apparel has selected Full Circle Public Relations to execute public relations activities, which include announcing new retail partnerships, promoting special events and communicating the coastal-inspired lifestyle brand’s American-grown, American-made and conservation messages.

“With our experience in coastal lifestyle consumer brands, this is a natural fit for us,” said Liza Jones, president of Full Circle Public Relations, which also works with Daytona, Fla.-based Costa sunglasses. “By leveraging industry knowledge with existing relationships, our team will execute creative ideas to introduce Loggerhead Apparel to key audience members.”

The company’s signature product, the Bellwether Polo, is constructed of 100 percent American-grown Pima Cotton.  The majority of the manufacturing takes place in South Carolina. 

Additionally, Loggerhead Apparel donates 10 percent of all sales – not profits but sales – to regional Sea Turtle Conservation efforts and has committed more than $15,000 in the last year. 

“Like the Loggerhead, the textile and manufacturing jobs in the South have been declining in significant numbers over the past generation,” explains Co-Founder Sara Painter, who created Loggerhead Apparel with her husband, Zac. “By partnering with Full Circle Public Relations, we’re furthering our mission to bring attention, and much needed funding, to both.”

Loggerhead Apparel is available in more than 40 retailers on the East Coast – from South Florida to West Virginia.  Most recently, it signed a partnership wiith its first retailer west of the Mississippi River through Fun in the Sun Sports & Leisure in Kirkwood, Mo.

About Loggerhead Apparel
Loggerhead Apparel provides premium, American-grown, American-made clothing and accessories.  The concept was born in early 2009 in the minds of two South Carolina natives.  One a product of the Lowcountry, who grew up on the coast just north of Charleston, the other a product of the Upstate, the grandchild of mill workers in the textile town of Spartanburg.  Their passion and pride for the state of South Carolina, its people and its beauty, its wildlife and its economy, led to Loggerhead Apparel.  For more information on Loggerhead Apparel, please visit www.LoggerheadApparel.com or follow on Facebook at www.facebook.com/LoggerheadApparel.

About Full Circle Public Relations
Full Circle Public Relations, LLC is a full-service public relations firm in Greenville, S.C., offering media relations, grassroots marketing, special event and social media support to nationally recognized brands. Founded in 2009, the firm’s clients include Costa sunglasses, B.A.S.S., Progress Lighting, Rack Room Shoes, Milliken and and MilliCare.  For more information about Full Circle PR, visit www.fullcirclepr.com, or call 864.672.9614.  The company is also on Twitter at www.twitter.com/fullcircle_pr.