LS3P announced the formal launch of its Experiential Graphic Design (EGD) service, which will be led by Associate Jen Boyles. EGD includes branding and graphics which are integrated with the architecture and interior design of the building, including elements of typography, color, and form. Developed in the earliest project phases for a holistic approach, EGD can provide information to the building user, highlight a client’s branding, create a sense of place, and assist with wayfinding.
Boyles, a graduate of Appalachian State University with a Bachelor of Science in Interior Design, previously served as a Marketing Coordinator for LS3P and has been building the firm’s EGD practice with projects such as Bitty and Beau’s and the R. Keith Summey Medical Pavilion. She is passionate about the value that EGD brings to clients and their projects. “EGD plays a critical role in how we experience, understand, navigate, and interact with our environment,” she explains. “The purpose of EGD is to provide something unique and meaningful to the use, whether it’s creating an experience, celebrating a brand, communicating information, or providing instruction on how to navigate the space.”
Based in LS3P’s Charleston office, Boyles will support EGD efforts firmwide, integrating with existing project teams as well as offering standalone services. Boyles is experienced in working with clients at all phases of design, and brings particular expertise in selecting materials, designing graphics, working with vendors, and providing cost-effective solutions. Her projects currently include work for multiple locations of the Bitty & Beau’s franchise; Robert Smalls International Academy in Charleston; Riverland Hills Baptist Church in Greenville, SC; and Guilford County Adult Crises and Behavioral Health Urgent Care in Greensboro, NC.
Founded in 1963, LS3P is an architecture, interiors, and planning firm with regional roots and national reach. Operating from its eight offices in Charleston, Columbia, Greenville, Myrtle Beach, Charlotte, Raleigh, Wilmington, and Savannah, LS3P is deeply committed to the communities in which it serves, and has been honored with over 600 design awards in diverse practice areas. For more information on LS3P, visit www.ls3p.com.