North Myrtle Beach Chamber, Convention and Visitors Bureau names Crawford Strategy Agency of Record
September 24, 2015
GREENVILLE, SC – Crawford Strategy, a full-service marketing firm based in Greenville, S.C., has been selected by the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau to handle the area’s strategic marketing efforts. The agency will direct all digital and traditional marketing campaigns for the destination.
“North Myrtle Beach is a unique collection of seaside communities that are poised for big things,” said Marion Crawford, president and CEO of Crawford Strategy. “We are excited to help the area achieve smart growth through savvy marketing that combines powerful storytelling with leading technology.”
“Our search committee was seeking fresh ideas and a fresh perspective,” said George DuRant, vice president of tourism development for the North Myrtle Beach Convention and Visitors Bureau. “We have made big changes in the last year toward becoming a top tier destination brand and we want a marketing partner that will help us achieve big results. Our board was impressed with the team’s experience, strategic thinking and passion, and with their ability to bring unique resources to the promotion of this special area.”
One of those unique resources is a “dream team” partnership with Charleston, S.C. agency The Padgett Smith Project. Together, the combined team has experience with dozens of travel, tourism and hospitality clients, including the State of Tennessee, the Las Vegas CVB and numerous coastal destinations.
“We wanted to bring the best talent to our team without regard to walls or geography,” said Andy Windham, SVP of Client Strategy with Crawford Strategy. “George DuRant and the industry partners in North Myrtle Beach have a clear vision for the future and our team is excited to work with them to make that vision a reality.”
The seaside communities of North Myrtle Beach offer 9 miles of unspoiled beaches along the northern end of the Grand Strand area of South Carolina. With an estimated 14 million visitors each year to the Grand Strand, the travel industry is big business for the region.
Magellan Strategy Group of Asheville, N.C. led the agency search, which included 15 firms in North and South Carolina.
About the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau
The North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau, an accredited five-star Chamber and qualifier for the 2014 Chamber of the Year, has been serving the local community for 15 years. The Chamber recently committed to enhanced regional and national travel industry promotion and advocacy through reorganization of its Convention and Visitors Bureau division. For more information about North Myrtle Beach, visit www.explorenorthmyrtlebeach.com.
About Crawford Strategy, LLC
Crawford Strategy is a full-service marketing and communications agency in Greenville, S.C. The agency provides a full complement of services, including marketing, branding, public relations, digital services and event management. Crawford Strategy is known for providing exceptional project execution, highly responsive customer service and significant results for its clients. The agency’s creative work has been recognized locally, nationally and internationally. For more information, please visit www.crawfordstrategy.com.
