Sephora inside JCPenney opening in Columbia October 21st
October 10, 2016
Sephora, the leader in global beauty retail and JCPenney, one of America’s leading retailers, are opening a new location inside JCPenney at Columbiana Centre Mall on Friday, October 21st. The first 100 clients to show up at the grand opening will dip into our stash of Sephora inside JCPenney gift cards with mystery values worth up to $100! Plus, Sephora is giving away 650 gift bags stuffed with fabulous samples!
“We are excited to introduce Sephora inside JCPenney to the Columbia community,” said Jamie Fletcher, beauty manager. “Sephora is the world’s best international beauty concept and customers will enjoy having a diverse collection of popular and cutting edge brands of makeup, skincare, fragrance, bath and beauty accessory products all at their fingertips.”
The new 2,370-square-foot Sephora inside JCPenney location, situated prominently in the center of the store, is a beauty paradise with close to 50 brands. Clients are encouraged to learn, play and get inspired by trying everything from lip glosses to blushes, skincare to fragrance. Product consultants with Sephora inside JCPenney are well educated in the beauty business. Rigorously trained in Sephora educational programs focused on skincare and general beauty, they offer a completely non-biased approach when recommending products.
The Most Sought After Brands
Cult makeup lines such as BITE Beauty, Cover FX, Make Up For Ever, NARS, Smashbox and Urban Decay, innovative skincare lines including Kate Somerville, Marula, Murad, Ole Henriksen, Origins, Peter Thomas Roth, Philosophy, Shiseido and Supergoop as well as fragrance offerings from brands such as Dior, Dolce and Gabbana, Gucci and Marc Jacobs will be available in Sephora inside JCPenney. Plus,Sephora has its own collection of makeup, tools & accessories, and a skincare collection, SEPHORA COLLECTION.
Meet Us at the Sephora Beauty Studio
Clients in need of a new look can visit Sephora inside JCPenney for a 15 Minute Mini Makeover at the Sephora Beauty Studio from makeup and skincare experts who are available to help you master a new beauty look in minutes. Complimentary services offered include: Smoky Eye, Contour, Polished Brows, Correct + Conceal, Flawless Foundation + COLOR IQ, Blush + Bronze, Essential Eyeliner, Perfect Lips, and Everyday Eye.
Also available at Sephora inside JCPenney is the SEPHORA + PANTONE COLOR IQ; the most advanced foundation matching solution available in North American beauty retail. Using Pantone’s color capture and measuring technology, COLOR IQ is the first and only beauty system to scan the surface of the skin, assign an official PANTONE® SkinTone™ number and match a scientifically precise foundation and concealer and best paired lip colors for your skin tone from Sephora’s selection of 500+ foundations, concealers and lip colors. The foundation matching service is complimentary and available any time at the Sephora Beauty Studio.
Beauty Insider
By joining Sephora’s Beauty Insider program, clients will get behind the beauty velvet rope access to Insider-only products, exclusive samples, birthday gifts and an all-access pass to personalized beauty. As a Beauty Insider at any level, you’re also eligible to receive a special gift from Marc Jacobs Beauty or a skincare gift from Fresh! Check your e-mail, mail or simply come back to Sephora inside JCPenney at the Columbiana Centre Mall, or any other Sephora location, within a few weeks of your birthday to pick up the special gift Sephora has waiting for you.
Since teaming with Sephora in 2006, JCPenney has become a major presence in the beauty business. The Columbiana Centre Mall location brings the number of Sephora inside JCPenney locations to 577.
SEPHORA INSIDE JCPENNEY
Columbiana Centre Mall
100 Columbiana Circle
Columbia, SC 29212
Mon.-Sat. 10 am – 9 pm
Sun. 11 am – 6 pm
About Sephora
Sephora is a leader in global beauty retail, teaching and inspiring clients to play in a world of beauty. Sephora has earned its reputation with its expertise, innovation, and entrepreneurial spirit, and has been changing the face of prestige cosmetics since its debut in Paris in the early 1970’s. A year after its acquisition by luxury group LVMH Moët Hennessy Louis Vuitton in 1997, Sephora expanded its empire to North America with a revolutionary store model that broke down the department store counter. Now with 433 stores in the Americas—including US, Canada, Mexico, and Brazil—plus 500 inside JCPenney, Sephora has become a leading international beauty destination with over 2,000 locations in 31 countries, plus an award-winning website and an intuitive mobile app. Clients have the opportunity to play with 14,000 products from 200 carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s private label, SEPHORA COLLECTION. In store, the client receives personalized recommendations from the IQ system, and at the Beauty Studio she explores her look with makeovers, complimentary classes, hands-on events, and one-on-one consultations. Online she interacts with an inclusive beauty community on the award-winning Beauty Board and interactive Beauty Talk. And as one of Sephora’s 17 million Beauty Insiders, she feeds her beauty addiction with unique rewards and experiences. Sephora offers endless ways to explore beauty. For the latest, visit sephora.com
About JCPenney
J.C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every shopping experience is worth the customer’s time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, customers will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.
