Southern Tide Releases New Products for Spring 2011

February 16, 2011

GREENVILLE, SC –  February 14, 2011 – Representatives of Southern Tide announced today that the company has released three new products while adding a variety of new colors and designs to existing products. Southern Tide’s Heather Polos, Corded Cotton Shorts, and Vintage T-shirts are now available online and in stores across the country. These new products join the brand’s diverse collection, which currently includes: the Skipjack Polo; solid and pattern sports shirts; a wide variety of T-shirts; boxer shorts; Channel Marker khaki pants and shorts; RT7 pants; water shorts; hats; visors; and various accessories.

The Heather Polo Shirt features the same quality and precision of the original Skipjack Polo, with the addition of a contrast taping on the inside of the collar. These new polos come in an array of colors including emerald, glacier blue, granite, harbor blue, snapper and tangerine. The Heather Polo is constructed of True-Vent Micro Pique™; a rib knit collar and sleeve bands optimized to maintain shape; a longer length with drop-tail, bartacked side vents with herringbone taping, and two-inch signature Skipjack Hangtoy. The Heather Polos come in sizes S – XXXL.

Southern Tide’s Corded Cotton Shorts with stretch combine stylish design, durable construction and comfort. The flat front styling, slit rear pockets and Skipjack label located over the right rear pocket make these shorts perfect for any outing. They’re constructed with 98 percent cotton and 2 percent stretch and available in khaki, slate blue, buoy red, and sage green in sizes 30 – 42.

The Vintage Skipjack T-shirts are 100 percent cotton and prewashed to minimize shrinkage. They’re designed for a great fit with a washed, comfortable look to them. The Vintage T-shirt is available in white, snapper and glacier blue.

In addition to Southern Tide’s new categories of products, the brand also recently launched 16 new sport shirts; six new polos – four solid and two stripe; new colors in the Water Shorts and Channel Marker Shorts; new T-shirt designs; and three new boxer designs and colors.

We’re excited to showcase our new spring collection of shorts, polos and T-shirts just in time for the warm weather, said Jim Twining, CEO of Southern Tide. We’ve added new designs, colors and styles to our existing products, which we feel our customers will be excited about.

For more information about Southern Tide, visit southerntide.com