Storytelling Workshop Spells Success for Non-Profit Leaders
August 9, 2013
GREENVILLE, SC – August 9, 2013 – DNA Creative Communications (DNA), in collaboration with the Community Foundation of Greenville, Hollingsworth Funds, Inc, and United Way of Greenville County, continued the 2013 “Shine the Light on Your Nonprofit” educational series with its second workshop “Successful Public Relations: Telling & Selling Your Story on August 7th at the Kroc Community Center.
Over 70 attendees participated in the workshop intended for board members, executive directors, and development officers of local non-profits. The workshop focused on the use of storytelling as a Public Relations tool to support fundraising and communication goals. Professionals from DNA’s team opened the session with presentations on methods for developing and publishing storytelling content. The second part of the session consisted of table discussions led by representatives of the the radio, print, web, and television media including SCETV, TOWN Magazine, Upstate Business Journal, Hot Eye Photography, FETE Greenville, and the web design firm, RoboJuice.
“The information shared was very valuable. I especially appreciated engaging in the small group discussions with the media facilitators,” states David White, chief idea officer at Fostering Great Ideas. “Through the discussions I discovered how to best to reach and engage audiences.”
The next session of the 2013 series, “Investing in Non-Profit Infrastructure as an Engine to Effective Programming” will be held on September 18th at the Kroc Community Center. Topics will include Employee Recruitment and Management, Technology and Infrastructure, Office Space and Expansions, and Stewardship and Financial Growth. Register at www.dnacc.com or call 864-235-0959, extension 9.
The 2013 series sponsors are Hollingsworth Funds, Inc., the Community Foundation of Greenville, United Way of Greenville County, Greenville Journal, Dixon Hughes Goodman, Martin Printing Company, TOWN Magazine, Spartanburg Regional Foundation, and Find Great People.
DNA Creative Communications
DNA is the leading communications expert in South Carolina for non-profit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through public relations, branding, online strategies, social media, fundraising, human resources, and financial management. Our partners are organizations within the education, human services and sustainability sectors.
Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for non-profit organizations. For more information, call 864.235.0959 or visit www.dnacc.com.
