The Brandon Agency Named as the Agency of Record for Santee Cooper
July 11, 2012
MYRTLE BEACH, SC – July 10, 2012 – Representatives fromThe Brandon Agency today announced that the firm has been named agencyof record for Santee Cooper, South Carolina’s state-owned electric andwater utility and the state’s largest power producer. The Brandon Agencywill manage and execute marketing efforts for Santee Cooper includingdeveloping a strategic marketing plan, creative development, mediaplanning and buying and social media.
The Brandon Agency was selected as part of a rigorous Request forProposal process involving several of South Carolina’s largestadvertising agencies.
Founded in 1934, Santee Cooper directly serves more than 164,000 retailcustomers in Berkeley, Horry and Georgetown counties, ultimatelybringing power to more than two million South Carolinians. Santee Cooperis the primary source of power distributed by the state’s 20 electriccooperatives to more than 700,000 customers located in the state’s 46counties. Santee Cooper also supplies power directly to 29 largeindustrial customers in 10 counties, the town of Bamberg, the City ofGeorgetown and the Charleston Air Force Base.
Santee Cooper began South Carolina’s first Green Power program in 2001and now generates 28 megawatts of electricity from six landfillgenerator stations throughout the state. Santee Cooper also has solarinstallations at 20 schools across the state, Coastal CarolinaUniversity in Conway, S.C., the Center for Hydrogen Research in Aiken,S.C. and the Technical College of the Lowcountry in Beaufort, S.C.
We are thrilled to welcome Santee Cooper as a client, said ScottBrandon, president and CEO of The Brandon Agency. They are an integralpart of the success of South Carolina’s economy and a critical partnerin the State’s ability to recruit and grow industry and jobs. We arehonored that they have chosen us as their agency of record and lookforward to assisting them grow the Santee Cooper brand.
For more information about Santee Cooper, visit www.santeecooper.com or www.facebook.com/santeecooper.
About The Brandon Agency
Founded in 1959, The Brandon Agency is a full service marketing firmoperating on the leading edge of change in the advertising industry.Offering an integrated approach to marketing, advertising, publicrelations, interactive and social media, the agency administers the WhyWe Buy Consumer Research Panel, an ongoing, in-depth consumer studythat predicts how buyers interact with communications to the buyingcycle.
The Agency’s client list includes Glory Foods, Inc., Farmers TelephoneCooperative, Columbus Regional Healthcare System, Southern Tide,Pennsylvania Real Estate Investment Trust (PREIT Malls), BeaufortMemorial Hospital, HTC, Provost Academy South Carolina and ProvostAcademy Colorado/EdisonLearning, McCall Farms, CBL and Associates, YETICoolers, Caledonia Golf and Fish Club, True Blue Golf Plantation,CresCom Bank, Myrtle Beach Golf Holiday, Golf Academy of America, TheHaig Point Club, Myrtle Beach Campground Association, Litchfield Beach& Golf Resort, National Golf Management, and Springs CreativeProducts Group, LLC.
The Brandon Agency is headquartered in Myrtle Beach, S.C. with satelliteoffices in Charleston, S.C. and Charlotte, N.C. For more informationabout the agency, call (843) 916-2000 or visit www.TheBrandonAgency.com or www.facebook.com/BrandonAgency.
