Wells Fargo Advisors is a leader in doing what is right for clients
May 5, 2011
Clients give brokerage firm high marks in independent research report
GREENVILLE, SC – May 5, 2011 -Wells Fargo Advisors, LLC, the nation’s third largest brokerage firm, has ranked as a leader among U.S. investment firms in an independent survey on client advocacy conducted by Forrester Research, Inc. entitled, Customer Advocacy 2011: How Customers Rate U.S. Banks, Investment Firms, and Insurers, ** The percentage of Wells Fargo Advisors clients who agreed with the statement, my financial provider does what’s best for me, not just its own bottom line, rose by more than five percentage points from last year’s Forrester Customer Advocacy study.
According to Forrester’s report on rankings of banks, investment firms and insurers, customers who rate their firms highest on customer advocacy are the customers least likely to leave and most likely to consider those firms for future purchases.
Investment firms in general made significant improvement in the survey, with customer advocacy ratings showing the most improvement versus other sectors of the financial services industry.
We are proud that our clients recognize one of our core values as an investment firm, said Ike Poplin, manager of the Wells Fargo Advisors in Greenville, SC. Our clients’ interests are our top priority and they ranked us as a leader during the economic crisis, and in the economic recovery.
The Wells Fargo name has an excellent reputation in the marketplace in large part because we take our responsibility to our clients to heart and our financial advisors and team work hard to fulfill that responsibility in the way they serve, advise and treat every client, said Danny Ludeman, president and CEO of Wells Fargo Advisors. We will continue to strive to be a leader in doing what’s best for them.
*Customer Advocacy 2011: How Customers Rate U.S. Banks, Investment Firms, and Insurers, Forrester Research, Inc., March 2011. Wells Fargo Advisors was among the leaders in terms of percentage of customers who agree with this statement, My financial provider does what’s best for me, not just its bottom line. Forrester Research, Inc. surveyed 4,965 U.S. consumers to rate their banks, investment firms and insurance companies on customer advocacy. Out of the 11 investment firms rated in the survey, Wells Fargo Advisors was a leader among U.S. investment firms in customer advocacy. The ratings may not be representative of any one client’s experience as the rating represents a sample of the Firm’s clients and past performance is no guarantee of future results.
About Wells Fargo Advisors
With more than $1.2 trillion in client assets as of Dec. 31, 2010, Wells Fargo’s brokerage businesses comprise 15,188 full-service financial advisors and 4,386 licensed bankers. This vast network of advisors, one of the nation’s largest, serves clients through offices in all 50 states, the District of Columbia. Wells Fargo Advisors is the trade name used by two separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company: Wells Fargo Advisors, LLC and Wells Fargo Advisors Financial Network, LLC (members SIPC). Statistics include other broker-dealers of Wells Fargo & Company. www.wellsfargoadvisors.com
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.3 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet (wellsfargo.com and wachovia.com), and other distribution channels across North America and internationally. With approximately 280,000 team members, Wells Fargo serves one in three households in America. Wells Fargo & Company was ranked No. 19 on Fortune’s 2009 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.
