Midlands Technical College Chooses Dr. Dave Hale As Subject Matter Expert To Offer Social Media For Business Professionals Workshop
March 14, 2010
New Cutting Edge Lecture Offers Businesses Insight Into Using the Tools, Tactics and Best Practices of Social Media Marketing
COLUMBIA, SC – March 14, 2010 – Today’s business economy requires that targeted marketing and PR be used – in effect, changing the way many businesses think about publicity. These changes have created a shift or change from more traditional marketing methods to the use of interactive online tools such as social media and networking Web sites. According to one marketing study conducted by Epsilon, revealed that 6 out of 10 businesses plan to raise their budget towards online advertising via social media outlets.
To provide additional options to the greater Columbia, SC business community, Midlands Technical College Northeast campus has asked David Hale, Ph.D., President and CEO of DHI-Communications to be the guest lecturer for a Social Media for Business Professionals cutting edge seminar on Wednesday, March 17. In this one and one half hour presentation, Dr. Hale discussion will lead from a general overview of the social media landscape to more specific strategic planning and available Web applications.
Having provided social media and Internet marketing consulting services to Columbia-area business for the last couple years, it has become evident that there is still a widening gap of a lack of knowledge about social media, said Hale. In providing an overview of what social media marketing can do for businesses, I hope to dispel many of the myths that exist about its use and offer a big picture view of essential social media tools and techniques, including what the top networking sites are, how to use online demographics, viral video, blogs, analytics and more.
Hale announced this lecture will also act as a gateway and overview of the new Internet Marketing Specialist Certificate program I will be offering and teaching through Midlands Technical College. Professionals and businesses owners who have sought training on Internet marketing and social media have for a long time reached a brick wall. Our new Internet 66 class hour Marketing Specialist Certificate program is as comprehensive of a program anyone will find offered anywhere. Students will gain the knowledge, skills and credentials they need to land a position or promotion in Internet marketing or social media, while business owners and marketers alike will walk away with the competencies to develop a successful strategy and maximize e-commerce revenues. Lastly, this program offers hands-on learning and is not simply a watch a video and take a test program.
Registration is now open for the Social Media for Professionals cutting edge seminar on March 17. For more information, call 803-732-0432 or visit http://www.mtctraining.com/continuingedgeworkshops.htm
About the Midlands Technical College Northeast Campus
The college’s Northeast Campus, adjacent to the Carolina Research Park, is the site of MTC’s Enterprise Campus and the MTC Center of Excellence for Technology. The Enterprise Campus at Midlands Technical College presents an innovative opportunity for enhancing economic vitality by recruiting and retaining regional business expansions through public-private partnerships. The campus consists of 100 developable acres adjacent to the MTC Center of Excellence for Technology, and offers proximity to the Carolina Research Park, major Interstates and shared technology-specific spaces.
About Dr. Dave Hale
Dr. Dave Hale is a recognized Social Media and Internet Marketing thought leader, the author of The High-Performance Entrepreneur: 12 Essential Strategies to Supercharge Your Startup Business, Founder and CEO of DHI-Communications, a global business coaching and consulting firm specializing in assisting companies with adapting Web 2.0 strategies into their corporate marketing funnel. Dave is also a professor at several universities where he teaches organizational psychology, social media, and Internet marketing courses. He is the author of more than 50 books and technical manuals on business startup strategies and interactive media.
Contact:
Dr. David Hale, [email protected], (803)-462-4802
