Marketing Magic – Creating Your Marketing Message

By Jerry Bellune

Creating Your Marketing Message
Crafting advertising copy is harder than it looks.
Planning a marketing campaign is equally complex.
You need to start by identifying your target.
These are your Ideal, Most-Profitable Clients.
• What’s their age and income range?
This determines their preferences in your offers.
It also determines if they can afford your very best.
• Where so they live and how do they live?
Do they live in the better neighborhoods?
Do they order in person, by phone or online?
Are they penny pinchers or lavish spenders?
• Who they will be buying for?
If for themselves, what can you expect they’ll spend?
If for a loved one, will they be willing to spend more?
If for grandchildren, does the price even matter?

Your message must do something vital for them.
What is it you’ve got that they crave to:
• Relieve their aches and pains.
• Solve their vexing headaches and problems.
• Achieve their goals, especially in B2B offers.
• Realize their fondest wishes and dreams.

For example, your message may be for pain relief.
This could be something as simple as aspirin.
Or something as complex as sedation dentistry.
They may fear the dentist but have acute jaw pain.
Your message explains how they will:
• Go gently to sleep during the procedure.
• Awaken after the pain has been alleviated.

You may offer them the dream of a lifetime.
• It may be to send their child to an expensive college.
• It may be to buy an upscale home in the suburbs.
• It may be to acquire a second home at the beach.
• It may be to take time for a trip around the world.
Whatever it is, make it about them, never about you.
Inexperience marketers make that mistake.
Always appeal to what they want, not what you want.

Recommended Reading
My new Special Report will attract your best clients.
It’s called “Seduction Marketing.”
For a complimentary copy email me.
In the subject line put: “Seduction Marketing.”
It’s absolutely free. No strings attached.
Next: Selecting Your Marketing Media.

Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.

©2015 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]

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