Spanx Names Cutey Booty “Leg Up” Competition Winner : Local Entrepreneurs Recognized For Brilliant Business Idea
May 3, 2011
CHARLESTON, SC – May 4, 2011 – Local entrepreneurs Angie Medlock and Whitney Koval’s brilliant line of personalized bloomers and boxer shorts has been named winner of the Spanx Leg Up program. The line, Cutey Booty, is now spotlighted on the Spanx website and is prominently featured in the multi-million dollar shapewear company’s product catalog which reaches nearly one million retail stores and Spanx devotees.
Photo below: Angie Medlock and Whitney Koval, owners of Cutey Booty
Every quarter, Spanx highlights women with dynamic businesses and entrepreneurial ideas who deserve a “leg up” to turn their ideas and small businesses into successful ventures. Founder Sara Blakely got her big break when Oprah named Spanx a “Favorite Thing” on her television show. Says Blakely, “She gave me the leg up I needed and since then, I’ve wanted to pay it forward.”
As a new mom, Blakely now names Cutey Booty her new “go-to” baby gift after receiving a pair for her son. The mom entrepreneurs Angie Medlock and Whitney Koval were never able to find everyday basics with panache and envisioned a line of personalized bloomers and boxer shorts. Cutey Booty is cleverly designed to be worn as inner or outer garments and sized to last an entire year. Clever details include snaps for on-the-go diaper changes and chic packaging for easy gift-giving. All garments from the line are designed and produced in the Carolinas and sold in fine retail stores across the United States. www.thecuteybooty.com
