The Beach Company Announces Franchise Agreement with Better Homes and Gardens Real Estate

CHARLESTON, SC – October 19, 2010 – The Beach Company is pleased to announce that they have joined the franchise network of Better Homes and Gardens Real Estate. The Beach Company’s residential division will now operate as Better Homes and Gardens Real Estate The Beach Company under the direction of its Broker in Charge and Director of Residential Brokerage, Ben Schuyler. Beach Residential, a division of The Beach Company established in 1991, handles distinctive properties in a wide range of styles in locations from Downtown Charleston to the Barrier Islands and beyond.

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

“The opportunity to gain national exposure by partnering with Better Homes and Gardens Real Estate while maintaining our longstanding reputation and 65-year brand tradition was a key factor in our decision to affiliate with Better Homes and Gardens Real Estate,” said John Darby, President and CEO of The Beach Company. “Our new association with the established and recognized Better Homes and Gardens brand will enable us to be even more competitive as we continue our growth,” he added.

Ben Schuyler, Broker in Charge and Director of Residential Brokerage for The Beach Company added, “Providing our agents the ability to create automated marketing materials and tap into a database of potential leads is a clear advantage in today’s market. Our affiliation with Better Homes and Gardens Real Estate will propel our firm to the next level in service and help us to exceed our clients’ expectations.”

“We are excited about the addition of such a dynamic firm to our network as we experience immense growth,” said Sherry Chris, President & CEO of Better Homes and Gardens Real Estate LLC. “We welcome The Beach Company – and South Carolina’s famed Charleston real estate market – as we add a new representative state to our network.”

For over 65 years, The Beach Company has been providing the widest range of real estate services: Development, Property Management and Residential and Commercial Brokerage. Founded in Charleston in 1945, the Company has honored a tradition of responsibility and excellence in providing top quality real estate products and services for communities, business, industries, and most importantly families across the Charleston Lowcountry and Southeast Region.

 For more information on The Beach Company, please visit www.TheBeachCompany.com.