You don’t need to do it all yourself
February 14, 2018
By Jerry Bellune
You may think, “I don’t know about social media, don’t have the time to learn it or don’t have time to do all of this”.
The good news, business consultant Ruth King says, is you don’t have to do the marketing yourself. Hire someone to do it for you. That may be your son or daughter who has grown up with social media.
Ruth works with marketing experts who understand what she calls “traditional marketing” – direct mail, newspaper, tv and radio. Direct mail experts don’t do radio well. The two are different – audio versus visual.
You don’t have to do it yourself. You just have to know what you want to do. Determine that by finding out how your customers prefer to be contacted (younger generation usually email and texts; older generation usually direct mail and newspapers); Not by what your competition does.
You must have patience when results aren’t stellar the first time. You will see results. Invest in marketing. It works.
List on a pad or Excel spread sheet the activities you want to do by customer type, and the weeks of the year. Put an “x” in the box when you plan a marketing activity.
Post this sheet to remind you (and everyone who sees it) what the marketing plan is for 2018.
Email Ruth at [email protected]) for a copy of a marketing sheet. Subscribe to Ruth King’s free newsletter at [email protected]
