FUEL bolsters client services team with seasoned Account Director

FUEL, a marketing agency headquartered in downtown Greenville, SC and specializing in both digital and traditional services, has hired Ally Dodge as Senior Account Director. Ally brings more than 20 years of agency and client-side experience, along with a passion for brand strategy and communications planning.

“Ally is a great addition to our account services team,” says FUEL CEO Warren Griffith. “Her experience working with a range of national and regional accounts is a valuable asset—as is her passion for helping clients grow their brand and generate sales. We are thrilled to have her at FUEL.”

Ally’s career started in media planning with Publicis in Dallas, and she has since worked for agencies in San Francisco and, most recently, in Denver. Her true passion is brand strategy and communications planning: she works closely with clients to ensure their brands are aligned for success from the very beginning. “I am part scientist and part magician,” she says. “I love to manage the collective client and agency experience by identifying strategies that unlock incremental revenue and nurture customer loyalty.”

With 15 years in senior roles on marketing teams at Vail Resorts, GAP and Pier 1 Imports, Ally has developed a reputation for being both a nimble problem-solver and a focused, results-driven business leader—traits that will be fully utilized at FUEL. She’s also excited to be working in a dynamic, fast-growing city like Greenville. “I fell in love with Greenville the first time my husband brought me back to his hometown to visit,” she says. “We finally made the move in 2018 and we really enjoy exploring the area and surrounding mountains with our seven-year-old son and dog. We couldn’t be happier—or more excited about this opportunity with FUEL.”

About FUEL

Located in Greenville, South Carolina’s historic downtown district, FUEL is an integrated marketing agency that consists of industry-leading experts in branding, marketing strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience that spans a wide cross-section of industries, including: advanced manufacturing, real estate, technology, healthcare, retail, and more.