Former Shopify Plus executive joins Ellipsis Technologies as Vice Chairman

Ellipsis Technologies announced the addition of Jamie Sutton to the Ellipsis team. Jamie will immediately fill the role of Vice Chairman offering the company guidance on its eCommerce technologies.

Jamie started his career in commerce 18 years ago. As an early adopter of Shopify, he built a highly respected digital agency around the platform launching over 150 sites on Shopify.  He joined Shopify full time in 2011 as one of the first 90 employees. He soon moved to a pivotal role co-starting Shopify Plus in collaboration with Shopify leadership. Through the next 5 years Jamie influenced and built initial team structures, from enterprise merchant support, launch engagement, and solutions teams as well as alliances with large scale mid-market Agency and Technology Partners.  The result was one of the most vibrant e-commerce ecosystems in the market.

Bill West, the CEO of Ellipsis stated, “Jamie has a wealth of knowledge and has provided incredible insight to the Ellipsis team and now that his career has moved to advising highly promising technology start-ups, we are thrilled that he is able to work with us.”

Ellipsis Technologies also announces today the next release of their Shopify Plus app focused on blocking all bot-based checkouts in the Shopify Plus eCommerce environment. The Shop Protector Plus technology is now available on the Shopify app store: https://apps.shopify.com/ellipsis-human-presence-technology as an adjunct to the Ellipsis five star Shop Protector TM app. The core app is a web security software technology that enables Shopify merchants to validate invisibly the presence of human visitors to their online stores while flagging and deflecting traffic from automated, and often malicious “bots.” With the Shop ProtectorTM Plus solution, Shopify Plus users can invisibly detect bot entry to the checkout system, block them and make use of other features including the ability to automatically cancel bot orders, initiate bulk cancels, to make refund/restock decisions automatically and send cancellation emails.

Unwanted site traffic from bots is a constant source of threat and irritation for eCommerce site owners and operators. Beyond the annoyance of form spambots, competitors and other parties can use these automated programs to gather data from websites, often overwhelming servers with non-human traffic. Many websites today combat this problem by forcing all visitors to solve various Turing Tests, e.g. puzzles or tests where users are required to type in difficult-to-read characters–such as CAPTCHA–in order to prove they are human.

While partially effective, CAPTCHA-type solutions are not only intrusive but frustrate customers, decrease user satisfaction and frequently become a barrier to conversions–at a real and significant cost to website owners. Shop Protector TM solves this problem with proprietary algorithmic models that monitor and measure user behavior patterns in the background to determine in real-time whether the behavioral characteristics of each site visitor matches historical human patterns and should continue on the site unencumbered.

The Shop ProtectorTM solution is completely transparent and frictionless to the site visitor. Shop ProtectorTM utilizes proprietary technology to identify the non-human behavior within milliseconds and allows human visitors to proceed without interference while choosing to automatically block the suspicious non-human traffic without the use of outdated and unreliable CAPTCHA Turing Tests. Moreover, Shop ProtectorTM identifies and blocks non-browser spambots that are making automated HTTP requests to a form’s action clogging up a store’s account registration, contact, lead generation, and newsletter sign-up forms. This allows the Shopify store owner to provide a totally unencumbered user experience for their actual human customers while identifying and defending against spambots and other malicious traffic.

The Shop ProtectorTM technology is based on a set of proprietary algorithms, human behavior analysis, advanced risk detection and machine learning techniques. The machine learning tools allow the Ellipsis Human Presence TechnologyTM model to evolve and continually improve over time, providing highly sensitive discrimination between human and bot behaviors.

As Ellipsis CEO Bill West explains: “We developed the Shop ProtectorTM technology to solve the problems that our eCommerce clients had experienced using traditional techniques to detect bot traffic. Our approach is unique in that it focuses on modeling human behaviors, rather than just spotting bot markers to clearly identify a human presence on the site. With the Shop ProtectorTM Plus solution, we can provide store protection to the largest Shopify merchants, many of whom helped us build this technology to meet their exact needs. We are proud to be offering this solution to the Shopify Plus community”

For more information please contact Ellipsis at [email protected] or visit the Ellipsis website at www.ellipsistech.io.

About Ellipsis Technologies

Ellipsis is a software technology company headquartered in Greenville, South Carolina that has developed a proprietary web security technology, Human PresenceTM, which allows a website owner to invisibly detect human site visitors while quarantining all suspicious visitors or bots.

About Shopify

Shopify is a Canadian eCommerce company headquartered in Ottawa, Ontario that develops computer software for online stores and retail point-of-sale systems. Shopify was founded in 2004.