Firefly Distillery is releasing a new whiskey to kick off the holiday season. The new Steel Feathers Blackberry Whiskey will first be available at the distillery’s ‘Blackberry Friday’ event on Friday, November 24 from 12 – 6 p.m. In addition to the new product release, guests can enjoy discounted tastings, sip on specialty Black Friday cocktails, enjoy music from DJ Cabana Vibez, and start holiday shopping at the expansive Firefly gift shop.

Steel Feathers Blackberry Whiskey is the newest in the lineup of Firefly Distillery’s brown spirits including the Distillery Expressions Bourbon, Bend & Steel American Whiskey, and specialty single-barrel bourbon releases. The new flavored whiskey features blackberries from the Southeast with tasting notes of vanilla, raisin, and oak that combine to create a perfectly balanced flavor. Hand-bottled and small batch, Steel Feathers Blackberry Whiskey will be available exclusively at the distillery in Park Circle starting on Black Friday. To celebrate the release, the tasting menu will feature a sampling of the new spirit, and the bar menu will debut the “Blackberry Friday” cocktail made with Steel Feathers Blackberry Whiskey, fresh lemonade, orange bitters, mint, and blackberries.

Free to attend, the Black Friday event will offer discounted tastings on a first-come-first-served basis, as well as cocktails for purchase from various satellite bars throughout the distillery. Visitors can enjoy bites from Big Daddy’s LoCo Food Truck from 12 – 4 p.m. To top off the event, individuals can browse Firefly’s annual Holiday Gift Guide to find the perfect item for spirit lovers from the extensive gift shop.