Laurens County Chamber of Commerce Announces Rebranding Ahead of Milestone Anniversary

The Laurens County Chamber of Commerce proudly announces a comprehensive rebranding initiative. This timely evolution reflects the Chamber’s ongoing growth, renewed leadership, and preparations for its upcoming 50th anniversary.

With nearly five decades of service to the business community, the Chamber is a long-standing cornerstone of small business support, advocacy, and connection in Laurens County. The current logo, which has served since the Chamber’s founding, has become a recognizable symbol of local progress—but with new leadership and a focus on the future, the time is right for a fresh look. “This is more than just a new logo,” said Dabs Davis, recently appointed President and CEO of the Chamber. “The rebranding honors where we’ve been, while intentionally positioning us for what’s next. We want our visual identity to match the innovation, energy, and commitment we bring to our members every day.”

The timing of the rebrand is especially fitting, as Chamber staff and the Board of Directors are currently in the planning phase of a three to five-year strategic plan. This process centers on aligning the Chamber’s priorities with the needs of the community, and the refreshed brand identity is a key part of how the organization communicates that vision.

The rebranding process will be gradual and thoughtful, with digital platforms leading the transition. Website updates, social media graphics, email templates, and other online assets will be the first to reflect the new look. Physical collateral, including brochures, letterhead, and promotional items, will be phased in over time as existing inventory is depleted, allowing for a practical and sustainable deployment. Updated signage will be the final step in the transformation.  The Chamber will begin the phased introduction of the new branding late summer 2025.

A website overhaul to improve user experience and provide streamlined access to resources, events, and member services is also on the horizon.

The new branding will continue to reflect the Chamber’s core values—growth, connection, and community strength—while embodying a modern, professional image that aligns with its strategic goals and member needs. As the Chamber celebrates its legacy and looks ahead to its 50th year, this rebranding marks an exciting new chapter in the Chamber’s ongoing mission to support and grow Laurens County’s business community.