Shop Local First this Holiday Season: Choosing Community with Intention

Laurens County—As the holiday rush begins, the Laurens County Buzz is encouraging residents to put local small businesses at the top of their shopping lists. When neighbors choose local first—before clicking “add to cart” or driving out of town—the impact is immediate: more jobs, stronger downtowns, and a vibrant community that reflects the people who live here.

“Shopping local isn’t just a December slogan,” said Buzz Publisher Brenda Stewart. “It’s a year-round habit—and the holidays are the perfect time to double down on that commitment.”

Why “Local First” Matters

• More of your dollar stays here. Independent businesses recirculate spending through wages, local services, and donations.
• It preserves our character. Unique shops, markets and restaurants give Laurens County its sense of place.
• It’s customer service you can’t ship. Owners know their products—and their customers—by name.

How to Shop Local with Intention

• Make a Local-First List. For every person on your list, identify at least one Laurens County option before searching online.
• Bundle Local. Build gift baskets from downtown boutiques, markets and makers (gift cards count!).
• Plan “Errand Days.” Turn holiday errands into downtown visits—shop, grab lunch and snap a photo by the tree to share (tag the business).
• Share What You Love. Post a quick review, shout out a great experience or text a friend a local recommendation—small actions, big ripple.
• Give Experiences. Lessons, memberships, museum events and tickets keep dollars and memories close to home.
• Think Services, Not Just Stuff. From alterations to framing and printing, local pros can finish your gift list and your to-do list.

Dates to Circle

• Pink Friday (Shop Small before Black Friday): Many Laurens County retailers kick off holiday deals early—watch local announcements and downtown calendars.
• Small Business Saturday & Christmas Markets: Stroll the Square, meet makers and knock out your list while supporting your neighbors.

A Countywide Effort

Local partners continue organizing events and campaigns that make choosing small easier—from markets and concerts to coordinated shop-local initiatives. The Buzz’s ongoing “Support Local” series offers quick, practical steps to keep that momentum going all year.

Bottom Line

This season let’s lead with intention—shop local first, share what you love and keep the spirit (and the dollars) of the holidays right here at home.