Colliers Report: South Carolina Hospitality Market Q3 2025
November 18, 2025
Colliers | South Carolina Market Report
Hospitality Market Updates
Columbia
Demand normalized after a summer in which increased inventory was primarily responsible for lower occupancy, while September experienced reduced athletics-driven travel as well as a natural decline after Hurricane Helene provided a temporary boost in 2024.
Charleston
The Charleston hospitality market bucked a regional trend with occupancy gains virtually marketwide. The market’s high end remained characteristically strong as high earners continue to spend on differentiated travel experiences.
Greenville-Spartanburg
Trends continue to point upwards for the Greenville-Spartanburg hospitality market as rising national acclaim boosts leisure hospitality, bolstering downtown and mountain-adjacent properties. Midweek business-led demand has held up well amidst record industrial performance, though tightening belts have slowed demand from price-sensitive travelers.
Hilton Head/Beaufort
The Hilton Head-Beaufort market experienced the beginnings of a much-needed rebound, though there’s still plenty of room for recovery towards the strong performance of several years ago. After a multi-year trend of moderating occupancy and revenue, higher-income travel shifts supported improved performance.
Savannah
The Savannah market remains in an expansion phase as a steady stream of new supply has stabilized ADR over the past year, while strong top-end performance—consistent with national premiumization trends—boosted overall RevPAR. Occupancy dipped slightly, driven by leisure travel pullbacks in upper midscale and below
Myrtle Beach
The latter half of summer saw continued struggles for Myrtle Beach’s hospitality sector as economy performance, representing almost half of the market’s inventory, plummeted as middle-income families reduced discretionary spending in 2025 and weather disruptions limited upside.
About Colliers
Colliers | South Carolina is the largest full-service commercial real estate firm in South Carolina with 66 licensed real estate professionals covering the state with locations in Charleston, Columbia, Greenville and Spartanburg. Colliers is an Accredited Management Organization (AMO) through the Institute of Real Estate Management (IREM) and is the largest manager of commercial real estate properties in South Carolina with a portfolio of over 26 million square feet of office, industrial, retail and healthcare properties. Colliers’ staff hold the most professional designations of any firm in South Carolina. Colliers | South Carolina’s partner, LCK, provides project management services for new facilities and renovations across South Carolina.
Colliers is a global diversified professional services and investment management company. Operating through three industry-leading platforms – Real Estate Services, Engineering and Investment Management – we have a proven business model, an enterprising culture and a unique partnership philosophy that drives growth and value creation. With over $5.0 billion in annual revenues, a team of 24,000 professionals, and more than $100 billion in assets under management, Colliers remains committed to accelerating the success of our clients, investors and people worldwide. Learn more at corporate.colliers.com, X @Colliers or LinkedIn.
